What’s in it for me (WIIFM)?

We get it… the main question everyone wants to know is, “What’s in it for me?” We understand time is a valuable commodity that we will never be able to recover. Therefore, at Harlem World Palm Consulting, we will not waste your time…

Recently, we received the following question from a prospect:

“I’m in the entertainment industry, how would you be able to assist me?”

Our response:

Harlem World Palm Consulting is a full-service professional administrative/marketing support firm. Many small business owners, entrepreneurs, and non-profit organizations benefit from our services because there is always a demand for professional administrative support. Organizational support, client outreach, sales support, client follow up, email marketing, and social-media management are all vital components that are necessary to the success of every business in every industry.

 

Harlem World Palm Consulting is equipped to help you “Simplify Your Life!” However, it all depends on areas, tasks or projects in your day-to-day business that you have deemed as repetitive, time-consuming, and not the best use of your time as the President, Chief Executive Officer or Executive Director of your growing company. In other words, what repetitive or time-consuming tasks are you performing that is taking away time from engaging with existing and/or prospective clients, spending quality time with loved ones and enjoying your life as an entrepreneur? What are some of the pain points you’re experiencing in your business?

You simply tell us what your administrative/marketing needs are, and we will tell you whether or not we can meet and/or exceed your expectations! For more information, read our Blog Post titled, “Do Your Customers, Know, Like, and Trust You?”

Happy Father’s Day!

On this special Father’s Day, people all over the world will thank their fathers, and pay tribute to them by providing cards, flowers, gadgets or another necktie. However, we know that one of the greatest gift ever, is our father. You might have been pampered and bought up with all the things that you wished for or perhaps he was the strong disciplinarian type.  At the end of the day, he always work hard to ascertain that you and the rest of the family have everything you need.

You’re probably wondering what to gift someone who has everything? On this beautiful day, why not acknowledge and appreciate the important role your Dad play in your life by providing him with something that he would truly appreciate… time?

Recent studies indicated that the overwhelming majority of small business owners are males, over the age of 50 years old.  Therefore, most likely, your Dad has ventured out on his own professionally.  Otherwise, he is still employed by a company where he is juggling to maintain a balance between his home and busy work-life.  Time is a precious commodity that you cannot ever get back.  Many fathers are small business owners, entrepreneurs, busy executives, etc. and could use an exceptional administrative support person to help navigate through time-consuming, but necessary, administrative, organizational and technical tasks.

At Harlem World Palm Consulting, we understand that a father is no ordinary man, but a “Superhero” to his family. So, why don’t you gift your superhero something unique, interesting, and useful? “Simplify his Life” so that he may have the ability to spend quality time with you and your family, while growing his business.

Choose any Executive Administrative or Social Media package at Harlem World Palm Consulting and get 10% off when you sign up during the entire month of June. Simply go to the home page and click “Book Now” to surprise your Dad with this wonderful gift. Our representatives are standing by to answer any questions you may have. In the meantime, enjoy this special day with your “Superhero!”

6 Reasons to Hire an “Awesome” EVA

Are you a small business owner, entrepreneur or the owner of a non-profit organization? Do you need help, but you’re just not ready to hire permanent full-time administrative support? Did you know that the right Executive Virtual Assistant (EVA) can handle everything from making travel plans, scheduling appointments, organizing emails, to developing your social media marketing strategy?  We will demonstrate 6 reasons why it’s time for you to consider hiring, not just any virtual support person, but an “AWESOME” Executive Virtual Assistant (EVA) of your very own.

1. Flexibility & Value – There’s a great degree of flexibility with an EVA, which makes hiring possible for business owners.  Once you’ve established what your needs and your budgetary allowances are, check out the various payment options Harlem World Palm has to offer.  The overall advantage and value is the following:

• You don’t have to incur costs for benefits or other employee-related expenses
• You don’t get locked into a long-term contract and
• EVAs are administrative professionals used to supporting senior-level executives and will work on projects and establish a routine which is conducive to your busy schedule.
• The most important value an EVA will provide to you and your business is “Time!” We take away those repetitive & time-consuming tasks, allowing you the time to concentrate on your bottom line & enjoying life with family, friends & loved ones.

2. Different Levels of Expertise – Executive Virtual Assistants (EVAs) may perform basic and specific projects like data entry, email management and marketing. They may also handle higher-level support, such as a Virtual Business Manager capable of consulting you on organizing & creating processes and forms that would benefit the expansion of your business.

3. Stay Connected with Customers – There are two critical and time-sensitive tasks that must be present in any business, large or small, 1) responding to customer communications and 2) having a social media presence. You must dedicate necessary resources necessary to stay on top of both. Some consumers still forward complaints via snail mail or email, but most consumers will reach out to you in a post on your company’s social media page. Nevertheless, it’s important to have a quick response time to resolve complaints quickly.  Having a person dedicated to being your “Social Media Eyes & Ears,” can help you protect your brand and stay responsive to your client base.

4. Increased Efficiency & Productivity – Some EVAs have specific areas of expertise such as legal, communication, marketing, content writing, technology, social media, etc. General EVAs may have experience composing & managing emails & correspondence, appointment setting, client follow up, basic administrative tasks, etc. When hiring an EVA, it’s important to do so with an understanding of the experience, abilities & skill set you’ll need most to ensure they will be a good fit. Be realistic; while you may get lucky with someone who may be highly skilled, it’s not likely you’ll find one person to do the job of several people.

5. Delegate, Delegate & Delegate – Entrepreneurs & Small Business owners are used to being CEO’s (Chief Everything Officers), doing everything themselves. This strategy wears thin very quickly, especially when you’re putting in 100-hour work weeks. Although working with an Executive Virtual Assistant (EVA) will require an initial investment of time, thought and training, it will be worth it in the long run. Start by developing a “thorough” job description. The clearer you can state your needs, the more successful the experience will be for both of you.

6. Growing Your Business – Did you know that in the early stages of this profession, EVAs were known as Secretaries a.k.a. “Keeper of Secrets?” Although we are no longer referred to as a “Secretary,” we do value your privacy! At Harlem World Palm Consulting, we work with the highest of integrity & confidentiality. Your privacy is of the utmost importance to us to the point we’ve included verbiage in our service contract agreement. It’s imperative to build relationships and trust the people around you. In any relationship whether personal or professional, we recognize trust is “Everything!”  You may start an EVA with simple tasks, but as time goes on, you will become more comfortable delegating additional responsibility. This is a great way to test-drive support staff and identify trustworthy people who can develop into key players in your business going forward.

I hope this series has provided you with a better understanding of the role of an Executive Virtual Assistant and the value we bring to your business and your life!” To learn more or if you’re ready to grow your business & “Simplify Your Life,” visit us at www.nangeladolberry.com and click Book Now! Don’t forget to 👉🏽Follow👈🏽 @HarlemWorldPalm on all social media networks… Virtually yours!

Do Your Customers Know, Like & Trust You?

There are four P’s of marketing (Product, Price, Place, and Promotion) that is designed to increase sales.  However, without adding value to your prospective customers, it is pointless. As Janet Jackson used to sing, “What have you done for me lately!” People are looking to see what you can bring to the table versus your competitor and price alone will not be enough to create a sale.  Since most people buy on emotions, it’s important to build a relationship by getting to know your customers instead of trying to sell your products and/or services to them.   Of course, this will take patience, resources and time, which you may not have an abundance of since you’re busy growing your business.

Studies have shown that most people do business with people that they connect with. One of the most powerful marketing tool for any business owner is “Blogging.”  However, many people may have difficulties trying to figure out where to start, what to write about and/or find the time to conduct research to complete the project.

You may write about your market/industry, although writing about a topic you’re passionate about makes blogging a lot easier.  Blogging allows others to get a sneak peek into your world and will ultimately connect you with your customers to establish the “Know, Like and Trust” factor… so keep Blogging!

An Executive Virtual Assistant is like having an extra pair of hands without hiring an actual employee.  As a small business owner, an extra pair of hands would be a welcoming asset.  The benefits of contracting an Executive Virtual Assistant is enormous.  You only pay for the time you need to get the project done without the responsibilities and overhead costs associated with hiring a permanent full-time and/or part-time employee.  There are so many marketing tasks/projects you can outsource to a virtual assistant (see previous blogs published by Harlem World Palm Consulting | VA) to add value to your prospective and existing customers.

Learn more on how an extra pair of hands from Harlem World Palm Administrative Consulting | VA may assist you with this and other tasks that will free your time to grow your business.

 

Secret Weapon for Small Biz Owners ~ #3

Did you know that according to recent statistics regarding social media from Small Biz Trends…

•  44 percent of local businesses said they depend on social media to generate brand awareness, and 41 percent depend on it to drive revenue.
• Almost 90 percent of marketers say their social marketing efforts have increased exposure for their business, and 75 percent say they’ve increased traffic.
• More than 50 percent of marketers who have been implementing social media marketing tactics for two years have reported improved sales.
• More than 1 in 3 Internet users say they go to social networks when looking for more information about a brand or product.

Having a presence on social media is crucial to build brand awareness and to scale your business but this task may not be the best use of your time as a Business Owner. Did you know you possess a “Secret Weapon?” All you need to do is “Activate” it and watch your business grow! Book a “Free” 30-Minute Consult today at http://www.nangeladolberry.com and Follow @HarlemWorldPalm on all social media networks!

Secret Weapon for Small Biz Owners ~ #2

When you return from a networking event or trade show, before you do anything else, its important to update your contact information by ranking order (warm leads, prospects, referrals, etc.). However, if you’re like most people, you have stacks of cards wrapped in rubber bands.

Without a good filing system, the information on those cards is useless. You need someone to retrieve those stacks of cards and develop an effective system of prioritizing, organizing, and making it easier for you to follow up with those contacts. There are a couple of ways to achieve an organized and efficient system for all the business cards you’ve collected recently:

• The traditional way of keeping them in a card file or
• The contemporary method of keeping contact information electronically

Although this is a very important task, it may not be the best use of your time. As a Business Owner, did you know you possess a “Secret Weapon?” All you need to do is “Activate” it and watch your business grow!

Secret Weapon for Small Biz Owners ~ #1

Are you tired of trying to do everything on your own? Would you like to scale your business but too busy being the “CEO” (Chief Everything Officer)? Did you know you have at least 20 Secret Weapons at your fingertips which you may activate at any time? Would you like to have the time to grow your business and do some things that you enjoy? Do you know one of the biggest secret of highly productive people is they don’t try to do everything themselves?

Follow Harlem World Palm as we will review some of the tasks you can let go of which are not a direct link to generating revenue although they are daily operating procedures that are extremely vital to the growth of your business. You will learn how to “Simplify Your Life” with just 20 Secret Weapons at your fingertips.

Please 👉🏽Follow👉🏽Like👉🏽Share… to discover 20 Ways Harlem World Palm can help you and others take your business to the next level. 📈 – https://youtu.be/tFPs1UXVAE4

7 Instagram Hacks to Grow Your Business

According to “Social Media Today,” Instagram was acquired by Facebook for $1 billion in 2012. Today, its estimated worth is $50 billion. Instagram is an image-sharing social media platform with 30 million users. It now hosts over 600 million individual accounts, with 300 million people logging on every day! Therefore, your presence on Instagram is vital to the growth and success of your business as a Small Business Owner, Entrepreneur or Non-Profit Organization. You don’t know where to start? You don’t have the time to create quality attention grabbing & professionally branded graphics? You don’t know the best time to post for engagement? You’re not sure what to post? No worries, leave it to the professionals and watch your audience grow!

We all know how much visuals play an increasingly important role in marketing and how branded graphics appeal to customers which result in an increase in followers & engagement. However, did you know that a solid Instagram account can transform your social media following and generate revenue for your business by taking 7 Simple Steps?

Instagram Hack #1 ~ Create an Instagram Profile
The main reason why so many Small Biz Owners become frustrated with Instagram and give up is because they don’t know how to set up their profile to attract engagement or they don’t have time.

Instagram Hack #2: Build Your Community ~
Many entrepreneurs focus more on gaining followers on social media than building a community or relationships. As a result, so many will purchase followers instead of building a community, organically, through engagement. Don’t have the time? Outsource to the professionals.

Instagram Hack 3 ~ Gain More Traction with #hashtag
I see you “Building Your Community” now you’re ready to step up your Instagram game! Not only should you use hashtags to connect with your target audience but create and use branded hashtags so that your community may stay connected with you ~ For example👉🏽#harlemworldpalm ~ Whenever you see that hashtag, you’ll know & associate it with the company that “Simplify the Lives” of the Small Biz Owner, Entrepreneur & Non-Profit!

Instagram Hack 4 ~ Create Successful Campaign Strategies
There are many types of Instagram Campaign Strategies but the two most Successful social media strategies are 1) to increase followers and 2) to increase clicks to an external URL. Regardless of the strategy that you’re creating, it needs to contain certain components to be successful.

Instagram Hack 5 ~ Extend & monitor your reach to a larger Audience with Ads
Start out small and scale up. Choose between images and videos with a Call-to-Action. You or preferably your Administrative Consultant/VA or Social Media Strategist can monitor the results!

Instagram Hack 6 ~ Get Creative with Promotional Posts
Did you know that the number one rule on social media is to NOT make too many promotional posts? Although that might be true for Facebook and Twitter, Instagram is a completely different animal! On Instagram, you can make lots of promotional posts as long as you get creative with it!

Instagram Hack 7 ~ Save Time & Outsource Your Social Media Tasks
✔️Tired of trying to do it all yourself!
✔️Do you want your Small Biz to grow & generate more Revenue?
✔️Do you want to have more time to do the things you enjoy?

Well, you don’t have to be the CEO “Chief Everything Officer” – Check out this video to learn 2 key takeaways from a successful business owner… https://youtu.be/y6xFuVm5vvI

We got you! Simply Book a “Complimentary” 30-Minute Consultation with yours truly today at http://www.NANGELADOLBERRY.com

7 Ways to Communicate Effectively

As a communication major and entrepreneur, I understand the importance of having effective verbal, written & interpersonal communication skills, especially when you “… ✔️compose emails, ✔️facilitate meetings, ✔️participate in conference calls, ✔️create reports, ✔️devise presentations ✔️interact with your colleagues and clients!” According to MindTools, “The 7 C’s [of Communication] provides a checklist for making sure that your meetings, emails, conference calls, reports and presentations are well constructed and clear – so your audience gets your message.” Read on as we highlight the 7 Ways to “Effectively” Communicate to Clients!

#1 “Clear” ~ We should be very clear about our goals, purpose & message in our verbal and written communication. If we’re not sure, then most likely our audience won’t be sure either.

#2 “Concise” ~ Have you ever received an email or had a face-to-face discussion with someone that kept rambling on? They could have relayed their message in 1-2 sentences but instead, they bored you with paragraphs of unnecessary filers and unrelated topics? In order to be concise in our communication, we should stick to the point and keep it brief.

#3 “Concrete” ~ When we communicate with clients, we want our message to be concrete so that they will have a clear picture of what we’re telling them. It’s great to provide details without overwhelming them. Our goal should be to provide vivid facts, have laser-like focus & make sure our message is solid.

#4 “Correct” ~ When we communicate, especially in written form, it’s important to proofread, proofread & proofread again for grammatical errors, ascertain that it fits our audience and our overall content/message is error free. This is especially true when communicating with prospective, new and/or existing clients.

#5 “Coherent” ~ Communication is like “connecting the dots” as it should be coherent, logical, consistent and relevant to the main topic.

#6 “Complete” ~ As an experienced Administrative Professional working in “Corporate America” before launching my own Administrative Consulting/VA biz, I’ve discovered that we must pay close attention to all written communication, especially when corresponding with clients. A “Complete” message includes all pertinent and relevant information with a clear “Call-To-Action.

#7 “Courteous” ~ My Mom used to say, “You can catch more flies with honey than vinegar.” As a child, I never really got that but as I became older & started interacting with others, I realized it all comes down to being courteous, which will serve you well. People want & seek transparency. Always be friendly, open, and honest in your written & oral communication without hidden insults or exhibiting passive-aggressive behavior. Be open-minded and empathetic to the needs of others. We communicate every day. We build credibility with our clients with consistency and great communication.

How many hours do you spend every day with repetitive and time-consuming administrative, social media & marketing tasks? No more! 🌍📲Stop! Take a moment to book a “Free” 30-Minute Consultation with Harlem World Palm http://www.NANGELADOLBERRY.com. Delegate those tasks to us so that you have more time to grow your business, generate revenue for your company and spend more time with family and friends!By practicing the 7 C’s, you’ll stay clear, concise, concrete, correct, coherent, complete, and courteous. 

In other words, allow us to help you, “Simplify Your Life!”

Labor Day and the Small Biz Owner

Labor Day is an American Holiday which is observed on the first Monday in September.  It was established to honor and recognize the contributions of all American workers in the United States by giving them a day off to relax and spend time with their family and friends.  According to the United States Department of Labor, “The first Labor Day holiday was celebrated on Tuesday, September 5, 1882, in New York City.” In 1887, Oregon instituted a state-level Labor Day holiday, and other states followed suit before Labor Day finally became a federal holiday in 1894.

For most people, Labor Day is a time for great fun, food & fellowship.  It’s a time to chill and enjoy the company of family and friends. But for you, it is just another work day because you’re overwhelmed with repetitive administrative tasks.  However, if you’ve discovered how to “Do the things you Love and Outsource the Rest,” then as a Small Business Owner/Entrepreneur, here are three reasons why YOU should definitely be celebrating Labor Day:

1. You have a great boss
2. Your work is a labor of love
3. You know the investment of contracting an Administrative Consultant/VA (NO payroll taxes, NO worker’s compensation, NO insurance costs and we even work on most Holidays including Labor Day,  so you don’t have to!

Want to learn more about your ROI (Return on Investment) in partnering with an Administrative Consultant/VA to be your right-hand person to help you grow your business? Visit http://www.NANGELADOLBERRY.com to learn how we may “Simplify Your Life!” Enjoy!