Prospective Client: Q&A

20 SECRET WEAPONS FOR SMALL BIZ OWNERS

Prospective Client: “What makes you different from hiring someone overseas for a fraction of the cost?”

Response from Harlem World Palm: “Basically, you get what you pay for. It’s actually a personal decision whether or not you value “Quality over Quantity” vs. “Quantity over Quality!”

Since the explosion of Virtual Administrative services, there has been a significant increase in Virtual Assistants located overseas who provide a good service. However, Americans are used to a high standard of service and have great expectations. As an Administrative Consultant|Virtual Assistant, there are many backgrounds, skill sets & experience that qualify us with the ability to be successful in the online world. An integral part in a virtual relationship is the ability to effectively communicate with others, which oftentimes is a huge barrier when outsourcing administrative tasks overseas.

As a Communication major with a Paralegal Degree and an experienced Executive Assistant (https://hbr.org/2011/05/the-case-for-executive-assistants) with over 20+ years supporting senior~level executives, with the ability to stay abreast of new and upcoming technology, Harlem World Palm is qualified to be your “Secret Weapon!”

Still not sure just what are some of the tasks you can delegate in an effort to free up your time to grow your business? Stay connected as we will provide you with an upcoming Blog series titled, “20 Secret Weapons for Small Biz Owners.” In the meantime, 👉🏽 Like 👉🏽Subscribe 👉🏽Share this video & “Follow” @HarlemWorldPalm on all social media networks 📲💻

7 Instagram Hacks to Grow Your Business

According to “Social Media Today,” Instagram was acquired by Facebook for $1 billion in 2012. Today, its estimated worth is $50 billion. Instagram is an image-sharing social media platform with 30 million users. It now hosts over 600 million individual accounts, with 300 million people logging on every day! Therefore, your presence on Instagram is vital to the growth and success of your business as a Small Business Owner, Entrepreneur or Non-Profit Organization. You don’t know where to start? You don’t have the time to create quality attention grabbing & professionally branded graphics? You don’t know the best time to post for engagement? You’re not sure what to post? No worries, leave it to the professionals and watch your audience grow!

We all know how much visuals play an increasingly important role in marketing and how branded graphics appeal to customers which result in an increase in followers & engagement. However, did you know that a solid Instagram account can transform your social media following and generate revenue for your business by taking 7 Simple Steps?

Instagram Hack #1 ~ Create an Instagram Profile
The main reason why so many Small Biz Owners become frustrated with Instagram and give up is because they don’t know how to set up their profile to attract engagement or they don’t have time.

Instagram Hack #2: Build Your Community ~
Many entrepreneurs focus more on gaining followers on social media than building a community or relationships. As a result, so many will purchase followers instead of building a community, organically, through engagement. Don’t have the time? Outsource to the professionals.

Instagram Hack 3 ~ Gain More Traction with #hashtag
I see you “Building Your Community” now you’re ready to step up your Instagram game! Not only should you use hashtags to connect with your target audience but create and use branded hashtags so that your community may stay connected with you ~ For example👉🏽#harlemworldpalm ~ Whenever you see that hashtag, you’ll know & associate it with the company that “Simplify the Lives” of the Small Biz Owner, Entrepreneur & Non-Profit!

Instagram Hack 4 ~ Create Successful Campaign Strategies
There are many types of Instagram Campaign Strategies but the two most Successful social media strategies are 1) to increase followers and 2) to increase clicks to an external URL. Regardless of the strategy that you’re creating, it needs to contain certain components to be successful.

Instagram Hack 5 ~ Extend & monitor your reach to a larger Audience with Ads
Start out small and scale up. Choose between images and videos with a Call-to-Action. You or preferably your Administrative Consultant/VA or Social Media Strategist can monitor the results!

Instagram Hack 6 ~ Get Creative with Promotional Posts
Did you know that the number one rule on social media is to NOT make too many promotional posts? Although that might be true for Facebook and Twitter, Instagram is a completely different animal! On Instagram, you can make lots of promotional posts as long as you get creative with it!

Instagram Hack 7 ~ Save Time & Outsource Your Social Media Tasks
✔️Tired of trying to do it all yourself!
✔️Do you want your Small Biz to grow & generate more Revenue?
✔️Do you want to have more time to do the things you enjoy?

Well, you don’t have to be the CEO “Chief Everything Officer” – Check out this video to learn 2 key takeaways from a successful business owner… https://youtu.be/y6xFuVm5vvI

We got you! Simply Book a “Complimentary” 30-Minute Consultation with yours truly today at http://www.NANGELADOLBERRY.com

7 Ways to Communicate Effectively

As a communication major and entrepreneur, I understand the importance of having effective verbal, written & interpersonal communication skills, especially when you “… ✔️compose emails, ✔️facilitate meetings, ✔️participate in conference calls, ✔️create reports, ✔️devise presentations ✔️interact with your colleagues and clients!” According to MindTools, “The 7 C’s [of Communication] provides a checklist for making sure that your meetings, emails, conference calls, reports and presentations are well constructed and clear – so your audience gets your message.” Read on as we highlight the 7 Ways to “Effectively” Communicate to Clients!

#1 “Clear” ~ We should be very clear about our goals, purpose & message in our verbal and written communication. If we’re not sure, then most likely our audience won’t be sure either.

#2 “Concise” ~ Have you ever received an email or had a face-to-face discussion with someone that kept rambling on? They could have relayed their message in 1-2 sentences but instead, they bored you with paragraphs of unnecessary filers and unrelated topics? In order to be concise in our communication, we should stick to the point and keep it brief.

#3 “Concrete” ~ When we communicate with clients, we want our message to be concrete so that they will have a clear picture of what we’re telling them. It’s great to provide details without overwhelming them. Our goal should be to provide vivid facts, have laser-like focus & make sure our message is solid.

#4 “Correct” ~ When we communicate, especially in written form, it’s important to proofread, proofread & proofread again for grammatical errors, ascertain that it fits our audience and our overall content/message is error free. This is especially true when communicating with prospective, new and/or existing clients.

#5 “Coherent” ~ Communication is like “connecting the dots” as it should be coherent, logical, consistent and relevant to the main topic.

#6 “Complete” ~ As an experienced Administrative Professional working in “Corporate America” before launching my own Administrative Consulting/VA biz, I’ve discovered that we must pay close attention to all written communication, especially when corresponding with clients. A “Complete” message includes all pertinent and relevant information with a clear “Call-To-Action.

#7 “Courteous” ~ My Mom used to say, “You can catch more flies with honey than vinegar.” As a child, I never really got that but as I became older & started interacting with others, I realized it all comes down to being courteous, which will serve you well. People want & seek transparency. Always be friendly, open, and honest in your written & oral communication without hidden insults or exhibiting passive-aggressive behavior. Be open-minded and empathetic to the needs of others. We communicate every day. We build credibility with our clients with consistency and great communication.

How many hours do you spend every day with repetitive and time-consuming administrative, social media & marketing tasks? No more! 🌍📲Stop! Take a moment to book a “Free” 30-Minute Consultation with Harlem World Palm http://www.NANGELADOLBERRY.com. Delegate those tasks to us so that you have more time to grow your business, generate revenue for your company and spend more time with family and friends!By practicing the 7 C’s, you’ll stay clear, concise, concrete, correct, coherent, complete, and courteous. 

In other words, allow us to help you, “Simplify Your Life!”

A Diamond: The Result of Great Adversity & Many Challenges

According to the U.S. Small Business Administration, “The small business sector is growing rapidly. While corporate America has been “downsizing”, the rate of small business “start-ups” has grown, and the rate for small business failures has declined.” I believe one of the contributing factor to the growth of Small Businesses is their ability to outsource time-consuming and repetitive administrative tasks. Hi, I’m Angela, the President/CEO and Founder of Harlem World Palm Administrative Consulting/VA. I partner with Small Business Owners, Entrepreneurs, Online Business Managers and Non-Profit Organizations to help their business Grow! We specialize in 1:1 Administrative and Virtual Support.

What is the Origin of Harlem World Palm Administrative Consulting/VA?
Harlem is a large neighborhood in the northern section of New York City, borough of Manhattan, which has gone through great adversity and many challenges since the Harlem Renaissance of the 1920’s, yet the residents are resilient! Today, the “New” Harlem Renaissance can be characterized mainly by economic growth and development, as real estate prices have been skyrocketing, and new shops are popping up all over Harlem.

In 2004, I left Harlem and Wall Street for the bright sunny skies of Orlando, FL where I subsequently experienced great adversity and many challenges. Upon my arrival to “The City Beautiful,” I accepted an administrative support position for a major communications company and was later greeted with Hurricane Charlie, which was the first of three hurricanes that year, which was the most horrifying event I’ve ever experienced in my life!

Four years later, in 2008, while employed by a major financial institution supporting the Chief Operating Officer (COO), the “Great Recession” hit our country and the banking industry was hit the hardest! Yes, I once again was faced with great adversity and many challenges as I was laid off due to a merger and acquisition.

Fortunately, I was afforded a great opportunity to work for a Non-Profit Organization in West Palm Beach, which is one of the three main cities in South Florida. Like the residents of my hometown of Harlem, I’ve remained resilient as I’ve come through great adversity and many challenges.

During the “Great Recession” of the early 2000’s, I noticed a paradigm shift in the re-structuring of businesses. There was a tremendous increase in start-ups. I realized there was a need for Small Business Owners to outsource those administrative tasks to successfully scale their business by “Reducing Overhead Costs” and “Increasing Efficiency.” Consequently, I began to dedicate my skills, knowledge and extensive experience to assist Small Business Owners who struggled to maintain their business while juggling various time-consuming and repetitive administrative tasks. Subsequently, I’ve created great partnerships in the South and Central Florida areas and the Northeast, which was the beginning of Harlem World Palm. I guess it’s safe to say that Harlem World Palm Administrative Consulting/VA was born out of great adversity and many challenges resulting in a “Diamond” because diamonds are created under pressure!

What Makes Harlem World Palm Administrative Consulting/VA Different?
As an “Administrative Professional,” I’m qualified to “Simplify Your Life” due to my extensive experience, skills and education.

I have 20+ years of experience supporting Senior-Level Executives from Wall Street, Corporate Headquarters of major Financial Institutions in the Central Florida area and Non-Profit Organizations in South Florida.

My proficiency in Microsoft Office and various software applications, social media management, marketing, graphics, presentations, etc. is beyond reproach. Additionally, I pay close attention to detail.

My professionalism, discretion and my desire to provide a quality service promptly and efficiently, all makes me the #1 “Go-To” Administrative Consultant/VA in Florida.

My education and training in Executive Assistant Support, Paralegal Studies and Organizational Communication & Leadership (See website for further details).

What Services Are Offered by Harlem World Palm Administrative Consulting/VA?
Harlem World Palm Administrative Consulting/VA provide freelance Administrative Support to free up your time to Grow Your Business by releasing you from being inundated with time-consuming and repetitive administrative tasks:

• Administrative Support
• Social Media & E-Mail Marketing
• Web Content Management
• Marketing | Graphic Design (Banners, etc.)
• Database | Records Management
• Organizational Support
• Research
• Special Projects

For more information, schedule a complimentary 30-minute Discovery Call or 1:1 Consultation. Complete the “Client Needs Assessment” form on our website and let’s begin to “Simplify Your Life!” – http://www.NANGELADOLBERRY.com

8 Signs a Small Biz Owner Need An Assistant

Hey, I’m a Communication major đź“šnot a Mathematician but I do know that when it comes to the partnership between a Small Biz Owner & an Experienced Administrative Consultant/VA, 1+1=3. How you asked? Well, because we are so much better at scheduling, organizing, marketing, creating, managing social media and prioritizing your life which would allow you to do what you love, Grow your Biz!

As a Small Biz owner, you’re probably doing it all. You’re the CEO (Chief Everything Officer) of your company but the day will come when you’re going to need some help. After all, no one’s ever been able to squeeze more than 24 hours out of a day, and your hours are literally too valuable to waste on anything that’s NOT directly generating revenue for your company. Outsourcing Administrative tasks is the key to maximizing your business and here are 8 tell-tale signs that you need help:

1. If you’ve realized that we are so much better at scheduling, organizing, marketing, creating, managing social media and prioritizing your life, then you might need an Administrative Consultant/VA!

2. If you’re a Small Biz Owner having trouble keeping track of meetings, deadlines and appointments although you’re setting alarms and using task-maker programs, “You might need an Administrative Consultant/VA!”

3. If you’re turning down clients—but still spending hours on administrative tasks, then yeah, you need an Administrative Consultant/VA ASAP!

4. Are you avoiding necessary tasks like sending out invoices, following up with clients or filing and organizing paperwork just because you hate dealing with it? Um, that’s a major problem and you definitely need an Administrative Consultant/VA because those are tasks that can have a negative impact on your business.

5. If you know that performing administrative tasks is not one of your many strengths, outsource it as soon as you can afford to even if it’s just a few hours a month. You definitely need…. yeah you know!

6. If you’re too busy to be creative & market your biz online, you need an Administrative Consultant/VA to manage it for you. Social media can make a huge difference for small businesses at a low marketing cost and is crucial to your marketing efforts.

7. If you just “Don’t get the whole social-media thing,” you need an Administrative Consultant/VA. No matter what service or product you’re providing, you need to have an online presence. Your website, your blog, your Facebook, your LinkedIn, your Twitter—these are things that serve as marketing, that drive people to your business.

8. If you’ve identified with any of the “8 Signs,” then you need an Administrative Consultant/VA! You CAN afford it. If you need to start slow with just a few hours a month and build from there, it is still better than nothing.

Harlem World Palm have many monthly packages available to satisfy any budget. Perhaps you have a one-time task you need help with? We can assist you with that as well!

Visit us at http://www.NANGELADOLBERRY.com and follow us on social media. Check out this short video and subscribe to our YouTube Channel – https://youtu.be/qTCL09w-g9E

Feeding the Beast: Social Media Marketing

The term “Feeding the Beast” is described as a big scary animal that requires constant feeding.  There is no reasoning with it.  You can’t change it.  You just feed it! It can also be characterized as a powerful force that you cannot control!  It reminds me of the first time I attended an off Broadway performance in New York City titled, “Little Shop of Horror.”  The play was a horror comedy rock musical and the performance was absolutely fabulous! It centered around an orphaned flower shop employee by the name of Seymour who later discovered that in order for the plant to grow, it must be fed on human blood and flesh (It sounds gross but it was more comical than anything).  The plant started out really small and eventually grew bigger and gained world-wide attention.  This became very profitable for the shop owner as people began to patronize the establishment just to get a closer look at this plant. As the plant grew bigger in size, the more it required.  There was no reasoning with it, you couldn’t change it and Seymour had to keep feeding it, while the plant would constantly yell in a deep baritone voice, “Feed me Seymour!”

Although social media wasn’t designed to drain you dry but it was designed as a form of connecting with others globally and receiving and disseminating information fairly quickly.  As an Entrepreneur, you must be present on social media and the design of your banners will reveal a lot about you & your business. You’re working extremely hard to attract your ideal clients because you’re aware that we are very “visual” beings.  However, oftentimes your possible ideal clients completely scrolled pass your Facebook ad, page, group or post because it just wasn’t appealing to the eyes.  You may have had great content about the services or products you provide but your ideal client will never know because they scrolled right pass it or you’re not present enough for others to become familiar with your brand.

Also, the attention span of the modern online consumer is very short as we want that “instant gratification.” Therefore, we must produce attention-grabbing banners to accompany your content and value. Our online message must also “Say it Quick & Say it Well!” The goal is to have consumers immediately become drawn to our page, group or profile so that we may establish and build long-lasting business relationships because just like the beastly plant in the play, social media can be a beast that you cannot reason with or change… you just have to keep feeding it with great graphics, value and content.

Harlem World Palm can assist you with your social media banners and eye-catching graphics.  Perhaps you need us to create and maintain social media accounts for your business? Visit our website (www.NANGELADOLBERRY.com), complete and submit the “Client Needs Assessment” form so that we have a clear understanding of your administrative needs and we promise to follow up with you.  We will contact you to discuss how we can get  started on building an effective online social media presence to let the world know that you are “Present” and “Open for Business!” We are equipped to “Feed the Beast.”

Patrick Bet-David is a successful CEO, Entrepreneur, Business Mentor and Author.  Check out his video titled, “How to Stand Out on Social Media as an Entrepreneur” where he breaks down the purpose of the most common social media platforms (https://youtu.be/_PlfdGxOLVE).