6 Reasons to Hire an “Awesome” EVA

Are you a small business owner, entrepreneur or the owner of a non-profit organization? Do you need help, but you’re just not ready to hire permanent full-time administrative support? Did you know that the right Executive Virtual Assistant (EVA) can handle everything from making travel plans, scheduling appointments, organizing emails, to developing your social media marketing strategy?  We will demonstrate 6 reasons why it’s time for you to consider hiring, not just any virtual support person, but an “AWESOME” Executive Virtual Assistant (EVA) of your very own.

  1. Flexibility & Value – There’s a great degree of flexibility with an EVA, which makes hiring possible for business owners.  Once you’ve established what your needs and your budgetary allowances are, check out the various payment options Harlem World Palm has to offer.  The overall advantage and value is the following:
  • You don’t have to incur costs for benefits or other employee-related expenses
  • You don’t get locked into a long-term contract and
  • EVAs are administrative professionals used to supporting senior-level executives and will work on projects and establish a routine which is conducive to your busy schedule.
  • The most important value an EVA will provide to you and your business is “Time!” We take away those repetitive & time-consuming tasks, allowing you the time to concentrate on your bottom line & enjoying life with family, friends & loved ones.
  1. Different Levels of Expertise – Executive Virtual Assistants (EVAs) may perform basic and specific projects like data entry, email management and marketing. They may also handle higher-level support, such as a Virtual Business Manager capable of consulting you on organizing & creating processes and forms that would benefit the expansion of your business.
  1. Stay Connected with Customers – There are two critical and time-sensitive tasks that must be present in any business, large or small, 1) responding to customer communications and 2) having a social media presence. You must dedicate necessary resources necessary to stay on top of both. Some consumers still forward complaints via snail mail or email, but most consumers will reach out to you in a post on your company’s social media page. Nevertheless, it’s important to have a quick response time to resolve complaints quickly.  Having a person dedicated to being your “Social Media Eyes & Ears,” can help you protect your brand and stay responsive to your client base.
  1. Increased Efficiency & Productivity – Some EVAs have specific areas of expertise such as legal, communication, marketing, content writing, technology, social media, etc. General EVAs may have experience composing & managing emails & correspondence, appointment setting, client follow up, basic administrative tasks, etc. When hiring an EVA, it’s important to do so with an understanding of the experience, abilities & skill set you’ll need most to ensure they will be a good fit. Be realistic; while you may get lucky with someone who may be highly skilled, it’s not likely you’ll find one person to do the job of several people.
  1. Delegate, Delegate & Delegate – Entrepreneurs & Small Business owners are used to being CEO’s (Chief Everything Officers), doing everything themselves. This strategy wears thin very quickly, especially when you’re putting in 100-hour work weeks. Although working with an Executive Virtual Assistant (EVA) will require an initial investment of time, thought and training, it will be worth it in the long run. Start by developing a “thorough” job description. The clearer you can state your needs, the more successful the experience will be for both of you.
  1. Growing Your Business – Did you know that in the early stages of this profession, EVAs were known as Secretaries a.k.a. “Keeper of Secrets?” Although we are no longer referred to as a “Secretary,” we do value your privacy! At Harlem World Palm Consulting, we work with the highest of integrity & confidentiality. Your privacy is of the utmost importance to us to the point we’ve included verbiage in our service contract agreement. It’s imperative to build relationships and trust the people around you. In any relationship whether personal or professional, we recognize trust is “Everything!”  You may start an EVA with simple tasks, but as time goes on, you will become more comfortable delegating additional responsibility. This is a great way to test-drive support staff and identify trustworthy people who can develop into key players in your business going forward.

I hope this series has provided you with a better understanding of the role of an Executive Virtual Assistant and the value we bring to your business and your life!” To learn more or if you’re ready to grow your business & “Simplify Your Life,” visit us at www.nangeladolberry.com and click Book Now! Don’t forget to 👉🏽Follow👈🏽 @HarlemWorldPalm on all social media networks… Virtually yours!

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Do Your Customers Know, Like & Trust You?

There are four P’s of marketing (Product, Price, Place, and Promotion) that is designed to increase sales.  However, without adding value to your prospective customers, it is pointless. As Janet Jackson used to sing, “What have you done for me lately!” People are looking to see what you can bring to the table versus your competitor and price alone will not be enough to create a sale.  Since most people buy on emotions, it’s important to build a relationship by getting to know your customers instead of trying to sell your products and/or services to them.   Of course, this will take patience, resources and time, which you may not have an abundance of since you’re busy growing your business.

Studies have shown that most people do business with people that they connect with. One of the most powerful marketing tool for any business owner is “Blogging.”  However, many people may have difficulties trying to figure out where to start, what to write about and/or find the time to conduct research to complete the project.

You may write about your market/industry, although writing about a topic you’re passionate about makes blogging a lot easier.  Blogging allows others to get a sneak peek into your world and will ultimately connect you with your customers to establish the “Know, Like and Trust” factor… so keep Blogging!

An Executive Virtual Assistant is like having an extra pair of hands without hiring an actual employee.  As a small business owner, an extra pair of hands would be a welcoming asset.  The benefits of contracting an Executive Virtual Assistant is enormous.  You only pay for the time you need to get the project done without the responsibilities and overhead costs associated with hiring a permanent full-time and/or part-time employee.  There are so many marketing tasks/projects you can outsource to a virtual assistant (see previous blogs published by Harlem World Palm Consulting | VA) to add value to your prospective and existing customers.

Learn more on how an extra pair of hands from Harlem World Palm Administrative Consulting | VA may assist you with this and other tasks that will free your time to grow your business.

 

Secret Weapon for Small Biz Owners ~ #3

SECRET WEAPON FOR SMALL BIZ OWNERS #3

Did you know that according to recent statistics regarding social media from Small Biz Trends…

  •  44 percent of local businesses said they depend on social media to generate brand awareness, and 41 percent depend on it to drive revenue.
  • Almost 90 percent of marketers say their social marketing efforts have increased exposure for their business, and 75 percent say they’ve increased traffic.
  • More than 50 percent of marketers who have been implementing social media marketing tactics for two years have reported improved sales.
  • More than 1 in 3 Internet users say they go to social networks when looking for more information about a brand or product.

Having a presence on social media is crucial to build brand awareness and to scale your business but this task may not be the best use of your time as a Business Owner. Did you know you possess a “Secret Weapon?” All you need to do is “Activate” it and watch your business grow! Book a “Free” 30-Minute Consult today at http://www.nangeladolberry.com and Follow @HarlemWorldPalm on all social media networks!

Secret Weapon for Small Biz Owners ~ #2

SECRET WEAPON FOR SMALL BIZ OWNERS #2
When you return from a networking event or trade show, before you do anything else, its important to update your contact information by ranking order (warm leads, prospects, referrals, etc.). However, if you’re like most people, you have stacks of cards wrapped in rubber bands.

Without a good filing system, the information on those cards is useless. You need someone to retrieve those stacks of cards and develop an effective system of prioritizing, organizing, and making it easier for you to follow up with those contacts. There are a couple of ways to achieve an organized and efficient system for all the business cards you’ve collected recently:

  • The traditional way of keeping them in a card file or
  • The contemporary method of keeping contact information electronically

Although this is a very important task, it may not be the best use of your time. As a Business Owner, did you know you possess a “Secret Weapon?” All you need to do is “Activate” it and watch your business grow!

Secret Weapon for Small Biz Owners ~ #1

SECRET WEAPON FOR SMALL BIZ OWNERS #1
Are you tired of trying to do everything on your own? Would you like to scale your business but too busy being the “CEO” (Chief Everything Officer)? Did you know you have at least 20 Secret Weapons at your fingertips which you may activate at any time? Would you like to have the time to grow your business and do some things that you enjoy? Do you know one of the biggest secret of highly productive people is they don’t try to do everything themselves?

Follow Harlem World Palm as we will review some of the tasks you can let go of which are not a direct link to generating revenue although they are daily operating procedures that are extremely vital to the growth of your business. You will learn how to “Simplify Your Life” with just 20 Secret Weapons at your fingertips.

Please 👉🏽Follow👉🏽Like👉🏽Share… to discover 20 Ways Harlem World Palm can help you and others take your business to the next level. 📈 – https://youtu.be/tFPs1UXVAE4

Prospective Client: Q&A

20 SECRET WEAPONS FOR SMALL BIZ OWNERS

Prospective Client: “What makes you different from hiring someone overseas for a fraction of the cost?”

Response from Harlem World Palm: “Basically, you get what you pay for. It’s actually a personal decision whether or not you value “Quality over Quantity” vs. “Quantity over Quality!”

Since the explosion of Virtual Administrative services, there has been a significant increase in Virtual Assistants located overseas who provide a good service. However, Americans are used to a high standard of service and have great expectations. As an Administrative Consultant|Virtual Assistant, there are many backgrounds, skill sets & experience that qualify us with the ability to be successful in the online world. An integral part in a virtual relationship is the ability to effectively communicate with others, which oftentimes is a huge barrier when outsourcing administrative tasks overseas.

As a Communication major with a Paralegal Degree and an experienced Executive Assistant (https://hbr.org/2011/05/the-case-for-executive-assistants) with over 20+ years supporting senior~level executives, with the ability to stay abreast of new and upcoming technology, Harlem World Palm is qualified to be your “Secret Weapon!”

Still not sure just what are some of the tasks you can delegate in an effort to free up your time to grow your business? Stay connected as we will provide you with an upcoming Blog series titled, “20 Secret Weapons for Small Biz Owners.” In the meantime, 👉🏽 Like 👉🏽Subscribe 👉🏽Share this video & “Follow” @HarlemWorldPalm on all social media networks 📲💻

7 Instagram Hacks to Grow Your Business

According to “Social Media Today,” Instagram was acquired by Facebook for $1 billion in 2012. Today, its estimated worth is $50 billion. Instagram is an image-sharing social media platform with 30 million users. It now hosts over 600 million individual accounts, with 300 million people logging on every day! Therefore, your presence on Instagram is vital to the growth and success of your business as a Small Business Owner, Entrepreneur or Non-Profit Organization. You don’t know where to start? You don’t have the time to create quality attention grabbing & professionally branded graphics? You don’t know the best time to post for engagement? You’re not sure what to post? No worries, leave it to the professionals and watch your audience grow!

We all know how much visuals play an increasingly important role in marketing and how branded graphics appeal to customers which result in an increase in followers & engagement. However, did you know that a solid Instagram account can transform your social media following and generate revenue for your business by taking 7 Simple Steps?

Instagram Hack #1 ~ Create an Instagram Profile
The main reason why so many Small Biz Owners become frustrated with Instagram and give up is because they don’t know how to set up their profile to attract engagement or they don’t have time.

Instagram Hack #2: Build Your Community ~
Many entrepreneurs focus more on gaining followers on social media than building a community or relationships. As a result, so many will purchase followers instead of building a community, organically, through engagement. Don’t have the time? Outsource to the professionals.

Instagram Hack 3 ~ Gain More Traction with #hashtag
I see you “Building Your Community” now you’re ready to step up your Instagram game! Not only should you use hashtags to connect with your target audience but create and use branded hashtags so that your community may stay connected with you ~ For example👉🏽#harlemworldpalm ~ Whenever you see that hashtag, you’ll know & associate it with the company that “Simplify the Lives” of the Small Biz Owner, Entrepreneur & Non-Profit!

Instagram Hack 4 ~ Create Successful Campaign Strategies
There are many types of Instagram Campaign Strategies but the two most Successful social media strategies are 1) to increase followers and 2) to increase clicks to an external URL. Regardless of the strategy that you’re creating, it needs to contain certain components to be successful.

Instagram Hack 5 ~ Extend & monitor your reach to a larger Audience with Ads
Start out small and scale up. Choose between images and videos with a Call-to-Action. You or preferably your Administrative Consultant/VA or Social Media Strategist can monitor the results!

Instagram Hack 6 ~ Get Creative with Promotional Posts
Did you know that the number one rule on social media is to NOT make too many promotional posts? Although that might be true for Facebook and Twitter, Instagram is a completely different animal! On Instagram, you can make lots of promotional posts as long as you get creative with it!

Instagram Hack 7 ~ Save Time & Outsource Your Social Media Tasks
✔️Tired of trying to do it all yourself!
✔️Do you want your Small Biz to grow & generate more Revenue?
✔️Do you want to have more time to do the things you enjoy?

Well, you don’t have to be the CEO “Chief Everything Officer” – Check out this video to learn 2 key takeaways from a successful business owner… https://youtu.be/y6xFuVm5vvI

We got you! Simply Book a “Complimentary” 30-Minute Consultation with yours truly today at http://www.NANGELADOLBERRY.com

It’s a Bird…It’s a Plane…It’s Super Admin!

“Insanity: doing the same thing over and over again and expecting different results” – Albert Einstein

Bravo! You’ve finally made the leap from being an employee to an employer. You’ve decided to start your own business, which is Fantastic! As a Small Business owner, you will wear many hats while trying to grow your business. In the meantime, your family and friends are on the brink of filing a missing-person report and requesting an all-points bulletin to locate you because they never see you anymore. You’re busy meeting with existing clients and networking to gain more clients to grow your business. The problem is, while you’re trying to grow your business and focus on your bottom line, you’re answering the phones, scheduling appointments, responding to email and voice-mail messages, mailing out massive marketing material to prospective clients, making announcements to your 500+ LinkedIn connections, updating your website, attempting to stay visible in the world of Social Media with regular posts and tweets, organizing files and various paperwork and other repetitive daily, weekly and monthly tasks. Whew, bananas right? It’s exhausting just thinking about all of those administrative tasks you perform regularly while attempting to take your business to the next level. This is a job for “Super Admin,” who can assist you in “expanding” your business in a single bound!

As a Small Business owner, your goal is to “Increase Efficiency & Control Cost.” Are you really accomplishing that goal trying to do everything on your own or are you just driving yourself crazy? Unfortunately, you cannot continue to operate in this manner because it will eventually create a problem for you, your family and the future success of your business. DO NOT miss another opportunity to spend some quality time with your family and further grow your business because you’re overwhelmed with administrative tasks. Leave it to the “Professionals.” So you say that “It’s not in the budget to hire a full-time or part-time employee?” Well, the solution is to outsource those tasks and only pay for the time you need.

When you outsource administrative tasks to the right administrative professional, you reduce overhead costs as most tasks can be completed offsite. Outsourcing will allow you more time to focus on your business, increase productivity/revenue and “Simplify Your Life.” Additionally, there are NO costly classified ads in the newspaper, NO required training, NO time-consuming interviews, NO employee-related insurance costs, and absolutely NO agency fees when you partner with an “experienced and competent” Administrative Consultant!

Veronica L. Sagastume of BizFitCoach.com who has over 20 years of experience as a financial executive in Corporate America, as well as running her own corporate consulting practice stated, “All entrepreneurs should organize their business tasks into four columns.” This exercise will help you become more productive and identify areas in which you will need the help of an expert like a poised, professional and technological savvy Administrative Consultant, also known as a Virtual Assistant (VA) or a “Super Admin!” Here are the following four columns:

1) Things you don’t know how to do
2) Tasks you simply don’t have time to do
3) Things (pesky tasks) you DON’T want to do
4) Tasks we HAVE to do

There are some tasks you’ll probably need to handle directly to grow your business (Column 4). Therefore, it makes perfect sense to focus on that particular area and outsource the rest according to Veronica. Harlem World Palm Administrative Consulting (http://nangeladolberry.com/) is here to handle tasks 1 through 3! After all, your sanity and the success of your “Business” depends on it!

According to Patrick Bet-David who is a successful CEO, Entrepreneur, Business Mentor and Author, “The sooner you realize that as an entrepreneur, you need help, the sooner you will start to see your business scale.” Check out this quick video titled, How to Hire an Assistant… – https://youtu.be/LASnNKszNtY