Secret Weapon for Small Biz Owners ~ #3

SECRET WEAPON FOR SMALL BIZ OWNERS #3

Did you know that according to recent statistics regarding social media from Small Biz Trends…

  •  44 percent of local businesses said they depend on social media to generate brand awareness, and 41 percent depend on it to drive revenue.
  • Almost 90 percent of marketers say their social marketing efforts have increased exposure for their business, and 75 percent say they’ve increased traffic.
  • More than 50 percent of marketers who have been implementing social media marketing tactics for two years have reported improved sales.
  • More than 1 in 3 Internet users say they go to social networks when looking for more information about a brand or product.

Having a presence on social media is crucial to build brand awareness and to scale your business but this task may not be the best use of your time as a Business Owner. Did you know you possess a “Secret Weapon?” All you need to do is “Activate” it and watch your business grow! Book a “Free” 30-Minute Consult today at http://www.nangeladolberry.com and Follow @HarlemWorldPalm on all social media networks!

Advertisements

Secret Weapon for Small Biz Owners ~ #2

SECRET WEAPON FOR SMALL BIZ OWNERS #2
When you return from a networking event or trade show, before you do anything else, its important to update your contact information by ranking order (warm leads, prospects, referrals, etc.). However, if you’re like most people, you have stacks of cards wrapped in rubber bands.

Without a good filing system, the information on those cards is useless. You need someone to retrieve those stacks of cards and develop an effective system of prioritizing, organizing, and making it easier for you to follow up with those contacts. There are a couple of ways to achieve an organized and efficient system for all the business cards you’ve collected recently:

  • The traditional way of keeping them in a card file or
  • The contemporary method of keeping contact information electronically

Although this is a very important task, it may not be the best use of your time. As a Business Owner, did you know you possess a “Secret Weapon?” All you need to do is “Activate” it and watch your business grow!

Prospective Client: Q&A

20 SECRET WEAPONS FOR SMALL BIZ OWNERS

Prospective Client: “What makes you different from hiring someone overseas for a fraction of the cost?”

Response from Harlem World Palm: “Basically, you get what you pay for. It’s actually a personal decision whether or not you value “Quality over Quantity” vs. “Quantity over Quality!”

Since the explosion of Virtual Administrative services, there has been a significant increase in Virtual Assistants located overseas who provide a good service. However, Americans are used to a high standard of service and have great expectations. As an Administrative Consultant|Virtual Assistant, there are many backgrounds, skill sets & experience that qualify us with the ability to be successful in the online world. An integral part in a virtual relationship is the ability to effectively communicate with others, which oftentimes is a huge barrier when outsourcing administrative tasks overseas.

As a Communication major with a Paralegal Degree and an experienced Executive Assistant (https://hbr.org/2011/05/the-case-for-executive-assistants) with over 20+ years supporting senior~level executives, with the ability to stay abreast of new and upcoming technology, Harlem World Palm is qualified to be your “Secret Weapon!”

Still not sure just what are some of the tasks you can delegate in an effort to free up your time to grow your business? Stay connected as we will provide you with an upcoming Blog series titled, “20 Secret Weapons for Small Biz Owners.” In the meantime, 👉🏽 Like 👉🏽Subscribe 👉🏽Share this video & “Follow” @HarlemWorldPalm on all social media networks 📲💻

7 Ways to Communicate Effectively

As a communication major and entrepreneur, I understand the importance of having effective verbal, written & interpersonal communication skills, especially when you “… ✔️compose emails, ✔️facilitate meetings, ✔️participate in conference calls, ✔️create reports, ✔️devise presentations ✔️interact with your colleagues and clients!” According to MindTools, “The 7 C’s [of Communication] provides a checklist for making sure that your meetings, emails, conference calls, reports and presentations are well constructed and clear – so your audience gets your message.” Read on as we highlight the 7 Ways to “Effectively” Communicate to Clients!

#1 “Clear” ~ We should be very clear about our goals, purpose & message in our verbal and written communication. If we’re not sure, then most likely our audience won’t be sure either.

#2 “Concise” ~ Have you ever received an email or had a face-to-face discussion with someone that kept rambling on? They could have relayed their message in 1-2 sentences but instead, they bored you with paragraphs of unnecessary filers and unrelated topics? In order to be concise in our communication, we should stick to the point and keep it brief.

#3 “Concrete” ~ When we communicate with clients, we want our message to be concrete so that they will have a clear picture of what we’re telling them. It’s great to provide details without overwhelming them. Our goal should be to provide vivid facts, have laser-like focus & make sure our message is solid.

#4 “Correct” ~ When we communicate, especially in written form, it’s important to proofread, proofread & proofread again for grammatical errors, ascertain that it fits our audience and our overall content/message is error free. This is especially true when communicating with prospective, new and/or existing clients.

#5 “Coherent” ~ Communication is like “connecting the dots” as it should be coherent, logical, consistent and relevant to the main topic.

#6 “Complete” ~ As an experienced Administrative Professional working in “Corporate America” before launching my own Administrative Consulting/VA biz, I’ve discovered that we must pay close attention to all written communication, especially when corresponding with clients. A “Complete” message includes all pertinent and relevant information with a clear “Call-To-Action.

#7 “Courteous” ~ My Mom used to say, “You can catch more flies with honey than vinegar.” As a child, I never really got that but as I became older & started interacting with others, I realized it all comes down to being courteous, which will serve you well. People want & seek transparency. Always be friendly, open, and honest in your written & oral communication without hidden insults or exhibiting passive-aggressive behavior. Be open-minded and empathetic to the needs of others. We communicate every day. We build credibility with our clients with consistency and great communication.

How many hours do you spend every day with repetitive and time-consuming administrative, social media & marketing tasks? No more! 🌍📲Stop! Take a moment to book a “Free” 30-Minute Consultation with Harlem World Palm http://www.NANGELADOLBERRY.com. Delegate those tasks to us so that you have more time to grow your business, generate revenue for your company and spend more time with family and friends!By practicing the 7 C’s, you’ll stay clear, concise, concrete, correct, coherent, complete, and courteous. 

In other words, allow us to help you, “Simplify Your Life!”

A Diamond: The Result of Great Adversity & Many Challenges

According to the U.S. Small Business Administration, “The small business sector is growing rapidly. While corporate America has been “downsizing”, the rate of small business “start-ups” has grown, and the rate for small business failures has declined.” I believe one of the contributing factor to the growth of Small Businesses is their ability to outsource time-consuming and repetitive administrative tasks. Hi, I’m Angela, the President/CEO and Founder of Harlem World Palm Administrative Consulting/VA. I partner with Small Business Owners, Entrepreneurs, Online Business Managers and Non-Profit Organizations to help their business Grow! We specialize in 1:1 Administrative and Virtual Support.

What is the Origin of Harlem World Palm Administrative Consulting/VA?
Harlem is a large neighborhood in the northern section of New York City, borough of Manhattan, which has gone through great adversity and many challenges since the Harlem Renaissance of the 1920’s, yet the residents are resilient! Today, the “New” Harlem Renaissance can be characterized mainly by economic growth and development, as real estate prices have been skyrocketing, and new shops are popping up all over Harlem.

In 2004, I left Harlem and Wall Street for the bright sunny skies of Orlando, FL where I subsequently experienced great adversity and many challenges. Upon my arrival to “The City Beautiful,” I accepted an administrative support position for a major communications company and was later greeted with Hurricane Charlie, which was the first of three hurricanes that year, which was the most horrifying event I’ve ever experienced in my life!

Four years later, in 2008, while employed by a major financial institution supporting the Chief Operating Officer (COO), the “Great Recession” hit our country and the banking industry was hit the hardest! Yes, I once again was faced with great adversity and many challenges as I was laid off due to a merger and acquisition.

Fortunately, I was afforded a great opportunity to work for a Non-Profit Organization in West Palm Beach, which is one of the three main cities in South Florida. Like the residents of my hometown of Harlem, I’ve remained resilient as I’ve come through great adversity and many challenges.

During the “Great Recession” of the early 2000’s, I noticed a paradigm shift in the re-structuring of businesses. There was a tremendous increase in start-ups. I realized there was a need for Small Business Owners to outsource those administrative tasks to successfully scale their business by “Reducing Overhead Costs” and “Increasing Efficiency.” Consequently, I began to dedicate my skills, knowledge and extensive experience to assist Small Business Owners who struggled to maintain their business while juggling various time-consuming and repetitive administrative tasks. Subsequently, I’ve created great partnerships in the South and Central Florida areas and the Northeast, which was the beginning of Harlem World Palm. I guess it’s safe to say that Harlem World Palm Administrative Consulting/VA was born out of great adversity and many challenges resulting in a “Diamond” because diamonds are created under pressure!

What Makes Harlem World Palm Administrative Consulting/VA Different?
As an “Administrative Professional,” I’m qualified to “Simplify Your Life” due to my extensive experience, skills and education.

I have 20+ years of experience supporting Senior-Level Executives from Wall Street, Corporate Headquarters of major Financial Institutions in the Central Florida area and Non-Profit Organizations in South Florida.

My proficiency in Microsoft Office and various software applications, social media management, marketing, graphics, presentations, etc. is beyond reproach. Additionally, I pay close attention to detail.

My professionalism, discretion and my desire to provide a quality service promptly and efficiently, all makes me the #1 “Go-To” Administrative Consultant/VA in Florida.

My education and training in Executive Assistant Support, Paralegal Studies and Organizational Communication & Leadership (See website for further details).

What Services Are Offered by Harlem World Palm Administrative Consulting/VA?
Harlem World Palm Administrative Consulting/VA provide freelance Administrative Support to free up your time to Grow Your Business by releasing you from being inundated with time-consuming and repetitive administrative tasks:

• Administrative Support
• Social Media & E-Mail Marketing
• Web Content Management
• Marketing | Graphic Design (Banners, etc.)
• Database | Records Management
• Organizational Support
• Research
• Special Projects

For more information, schedule a complimentary 30-minute Discovery Call or 1:1 Consultation. Complete the “Client Needs Assessment” form on our website and let’s begin to “Simplify Your Life!” – http://www.NANGELADOLBERRY.com

8 Signs a Small Biz Owner Need An Assistant

Hey, I’m a Communication major 📚not a Mathematician but I do know that when it comes to the partnership between a Small Biz Owner & an Experienced Administrative Consultant/VA, 1+1=3. How you asked? Well, because we are so much better at scheduling, organizing, marketing, creating, managing social media and prioritizing your life which would allow you to do what you love, Grow your Biz!

As a Small Biz owner, you’re probably doing it all. You’re the CEO (Chief Everything Officer) of your company but the day will come when you’re going to need some help. After all, no one’s ever been able to squeeze more than 24 hours out of a day, and your hours are literally too valuable to waste on anything that’s NOT directly generating revenue for your company. Outsourcing Administrative tasks is the key to maximizing your business and here are 8 tell-tale signs that you need help:

1. If you’ve realized that we are so much better at scheduling, organizing, marketing, creating, managing social media and prioritizing your life, then you might need an Administrative Consultant/VA!

2. If you’re a Small Biz Owner having trouble keeping track of meetings, deadlines and appointments although you’re setting alarms and using task-maker programs, “You might need an Administrative Consultant/VA!”

3. If you’re turning down clients—but still spending hours on administrative tasks, then yeah, you need an Administrative Consultant/VA ASAP!

4. Are you avoiding necessary tasks like sending out invoices, following up with clients or filing and organizing paperwork just because you hate dealing with it? Um, that’s a major problem and you definitely need an Administrative Consultant/VA because those are tasks that can have a negative impact on your business.

5. If you know that performing administrative tasks is not one of your many strengths, outsource it as soon as you can afford to even if it’s just a few hours a month. You definitely need…. yeah you know!

6. If you’re too busy to be creative & market your biz online, you need an Administrative Consultant/VA to manage it for you. Social media can make a huge difference for small businesses at a low marketing cost and is crucial to your marketing efforts.

7. If you just “Don’t get the whole social-media thing,” you need an Administrative Consultant/VA. No matter what service or product you’re providing, you need to have an online presence. Your website, your blog, your Facebook, your LinkedIn, your Twitter—these are things that serve as marketing, that drive people to your business.

8. If you’ve identified with any of the “8 Signs,” then you need an Administrative Consultant/VA! You CAN afford it. If you need to start slow with just a few hours a month and build from there, it is still better than nothing.

Harlem World Palm have many monthly packages available to satisfy any budget. Perhaps you have a one-time task you need help with? We can assist you with that as well!

Visit us at http://www.NANGELADOLBERRY.com and follow us on social media. Check out this short video and subscribe to our YouTube Channel – https://youtu.be/qTCL09w-g9E

3 Key Systems for Small Biz Owners

Let’s get organized!” – Have you ever spent hours frantically looking for something to discover it was right in front of your face the entire time? This can be extremely frustrating, especially during a very chaotic situation, like the threat of a natural disaster. There’s no better feeling than being able to put your hand on something right when you need it, like important documents (insurance information, licenses, etc.).

There are many filing systems, which can be very “unorganized” at times causing you to feel stress, anxiety and feeling completely overwhelmed. It is vital to the success of any business to have the following 3 main filing systems in tact:

✔️Physical (paperwork, folders)
✔️Virtual (emails, social media)
✔️Mental (a bunch of great ideas stuck in our head to grow your business that need implementing with the support of an experienced Administrative Consultant/Virtual Assistant)

We can all use a little help especially after the week we’ve had with Hurricane Matthew! If you’re a Small Business Owner, Entrepreneur or Executive Director of a Non-Profit Organization, we have great news for you! Harlem World Palm is here to help you “Exhale” so that you can spend more time meeting new clients, scaling your business and doing the things you really enjoy! Don’t wait until the next chaotic moment to attempt to retrieve important documents. Organize your life. Do it today!

For more information, visit us at http://www.NANGELADOLBERRY.com

Feeding the Beast: Social Media Marketing

The term “Feeding the Beast” is described as a big scary animal that requires constant feeding.  There is no reasoning with it.  You can’t change it.  You just feed it! It can also be characterized as a powerful force that you cannot control!  It reminds me of the first time I attended an off Broadway performance in New York City titled, “Little Shop of Horror.”  The play was a horror comedy rock musical and the performance was absolutely fabulous! It centered around an orphaned flower shop employee by the name of Seymour who later discovered that in order for the plant to grow, it must be fed on human blood and flesh (It sounds gross but it was more comical than anything).  The plant started out really small and eventually grew bigger and gained world-wide attention.  This became very profitable for the shop owner as people began to patronize the establishment just to get a closer look at this plant. As the plant grew bigger in size, the more it required.  There was no reasoning with it, you couldn’t change it and Seymour had to keep feeding it, while the plant would constantly yell in a deep baritone voice, “Feed me Seymour!”

Although social media wasn’t designed to drain you dry but it was designed as a form of connecting with others globally and receiving and disseminating information fairly quickly.  As an Entrepreneur, you must be present on social media and the design of your banners will reveal a lot about you & your business. You’re working extremely hard to attract your ideal clients because you’re aware that we are very “visual” beings.  However, oftentimes your possible ideal clients completely scrolled pass your Facebook ad, page, group or post because it just wasn’t appealing to the eyes.  You may have had great content about the services or products you provide but your ideal client will never know because they scrolled right pass it or you’re not present enough for others to become familiar with your brand.

Also, the attention span of the modern online consumer is very short as we want that “instant gratification.” Therefore, we must produce attention-grabbing banners to accompany your content and value. Our online message must also “Say it Quick & Say it Well!” The goal is to have consumers immediately become drawn to our page, group or profile so that we may establish and build long-lasting business relationships because just like the beastly plant in the play, social media can be a beast that you cannot reason with or change… you just have to keep feeding it with great graphics, value and content.

Harlem World Palm can assist you with your social media banners and eye-catching graphics.  Perhaps you need us to create and maintain social media accounts for your business? Visit our website (www.NANGELADOLBERRY.com), complete and submit the “Client Needs Assessment” form so that we have a clear understanding of your administrative needs and we promise to follow up with you.  We will contact you to discuss how we can get  started on building an effective online social media presence to let the world know that you are “Present” and “Open for Business!” We are equipped to “Feed the Beast.”

Patrick Bet-David is a successful CEO, Entrepreneur, Business Mentor and Author.  Check out his video titled, “How to Stand Out on Social Media as an Entrepreneur” where he breaks down the purpose of the most common social media platforms (https://youtu.be/_PlfdGxOLVE).

Let’s Netflix and Build

It has been estimated that there are approximately 500,000 movies currently in existence. There are so many great inspirational movies to motivate you in building a successful business. You may find most of them on Netflix or perhaps you’re like me and still purchase DVD’s and have a DVD player. For the most part, movies are very entertaining, however, as an Entrepreneur or Small Business Owner, who has time for that, right? Well, I’ve discovered some valuable lessons and become increasingly more motivated in building my business from watching certain movies.

If I had to pick one movie out of the 500,000 that really resonate with me, hands down it would be “Sparkle.” The movie begins in Harlem, New York in 1958, and follows the girl group, Sister and the Sisters, which is made up of three sisters: Sister (Lonette McKee), Sparkle (Irene Cara), and Delores (Dwan Smith). Then there’s a “treat” for the ladies… Stix (Philip Michael Thomas), Sparkle’s love interest. Some may view this as a love story but I believe it is more of a rags to riches story. This movie also reminds us that we all have choices in life no matter what conditions we were raised in and we should not give up on our dreams. As an entrepreneur, at times, we may have to get off our path temporarily to focus on immediate needs like providing for our family but we can still work on our goals at the same time. Your mindset will determine your choices in deciding on your path to success 1) Fast & Risky or 2) Slow & Steady (Strategic) ~ Keep in mind that whatever path we’ve decided to take, we have the strength to overcome adversity. My mother used to say, “Whatever don’t kill you, will make you strong.” We are resilient and have the power to be successful with perseverance and hard work! Check out my website for some of my personal challenges… http://nangeladolberry.com

So the next time someone make a suggestion to “Netflix and Chill,” tell them “Let’s Netflix and Build!” with the “Top 10 Movies for Entrepreneurs” by Patrick Bet-David! http://youtu.be/LdnGeRyoKXU