Secret Weapon for Small Biz Owners ~ #3

SECRET WEAPON FOR SMALL BIZ OWNERS #3

Did you know that according to recent statistics regarding social media from Small Biz Trends…

  •  44 percent of local businesses said they depend on social media to generate brand awareness, and 41 percent depend on it to drive revenue.
  • Almost 90 percent of marketers say their social marketing efforts have increased exposure for their business, and 75 percent say they’ve increased traffic.
  • More than 50 percent of marketers who have been implementing social media marketing tactics for two years have reported improved sales.
  • More than 1 in 3 Internet users say they go to social networks when looking for more information about a brand or product.

Having a presence on social media is crucial to build brand awareness and to scale your business but this task may not be the best use of your time as a Business Owner. Did you know you possess a “Secret Weapon?” All you need to do is “Activate” it and watch your business grow! Book a “Free” 30-Minute Consult today at http://www.nangeladolberry.com and Follow @HarlemWorldPalm on all social media networks!

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Secret Weapon for Small Biz Owners ~ #2

SECRET WEAPON FOR SMALL BIZ OWNERS #2
When you return from a networking event or trade show, before you do anything else, its important to update your contact information by ranking order (warm leads, prospects, referrals, etc.). However, if you’re like most people, you have stacks of cards wrapped in rubber bands.

Without a good filing system, the information on those cards is useless. You need someone to retrieve those stacks of cards and develop an effective system of prioritizing, organizing, and making it easier for you to follow up with those contacts. There are a couple of ways to achieve an organized and efficient system for all the business cards you’ve collected recently:

  • The traditional way of keeping them in a card file or
  • The contemporary method of keeping contact information electronically

Although this is a very important task, it may not be the best use of your time. As a Business Owner, did you know you possess a “Secret Weapon?” All you need to do is “Activate” it and watch your business grow!

Secret Weapon for Small Biz Owners ~ #1

SECRET WEAPON FOR SMALL BIZ OWNERS #1
Are you tired of trying to do everything on your own? Would you like to scale your business but too busy being the “CEO” (Chief Everything Officer)? Did you know you have at least 20 Secret Weapons at your fingertips which you may activate at any time? Would you like to have the time to grow your business and do some things that you enjoy? Do you know one of the biggest secret of highly productive people is they don’t try to do everything themselves?

Follow Harlem World Palm as we will review some of the tasks you can let go of which are not a direct link to generating revenue although they are daily operating procedures that are extremely vital to the growth of your business. You will learn how to “Simplify Your Life” with just 20 Secret Weapons at your fingertips.

Please 👉🏽Follow👉🏽Like👉🏽Share… to discover 20 Ways Harlem World Palm can help you and others take your business to the next level. 📈 – https://youtu.be/tFPs1UXVAE4

Prospective Client: Q&A

20 SECRET WEAPONS FOR SMALL BIZ OWNERS

Prospective Client: “What makes you different from hiring someone overseas for a fraction of the cost?”

Response from Harlem World Palm: “Basically, you get what you pay for. It’s actually a personal decision whether or not you value “Quality over Quantity” vs. “Quantity over Quality!”

Since the explosion of Virtual Administrative services, there has been a significant increase in Virtual Assistants located overseas who provide a good service. However, Americans are used to a high standard of service and have great expectations. As an Administrative Consultant|Virtual Assistant, there are many backgrounds, skill sets & experience that qualify us with the ability to be successful in the online world. An integral part in a virtual relationship is the ability to effectively communicate with others, which oftentimes is a huge barrier when outsourcing administrative tasks overseas.

As a Communication major with a Paralegal Degree and an experienced Executive Assistant (https://hbr.org/2011/05/the-case-for-executive-assistants) with over 20+ years supporting senior~level executives, with the ability to stay abreast of new and upcoming technology, Harlem World Palm is qualified to be your “Secret Weapon!”

Still not sure just what are some of the tasks you can delegate in an effort to free up your time to grow your business? Stay connected as we will provide you with an upcoming Blog series titled, “20 Secret Weapons for Small Biz Owners.” In the meantime, 👉🏽 Like 👉🏽Subscribe 👉🏽Share this video & “Follow” @HarlemWorldPalm on all social media networks 📲💻

7 Instagram Hacks to Grow Your Business

According to “Social Media Today,” Instagram was acquired by Facebook for $1 billion in 2012. Today, its estimated worth is $50 billion. Instagram is an image-sharing social media platform with 30 million users. It now hosts over 600 million individual accounts, with 300 million people logging on every day! Therefore, your presence on Instagram is vital to the growth and success of your business as a Small Business Owner, Entrepreneur or Non-Profit Organization. You don’t know where to start? You don’t have the time to create quality attention grabbing & professionally branded graphics? You don’t know the best time to post for engagement? You’re not sure what to post? No worries, leave it to the professionals and watch your audience grow!

We all know how much visuals play an increasingly important role in marketing and how branded graphics appeal to customers which result in an increase in followers & engagement. However, did you know that a solid Instagram account can transform your social media following and generate revenue for your business by taking 7 Simple Steps?

Instagram Hack #1 ~ Create an Instagram Profile
The main reason why so many Small Biz Owners become frustrated with Instagram and give up is because they don’t know how to set up their profile to attract engagement or they don’t have time.

Instagram Hack #2: Build Your Community ~
Many entrepreneurs focus more on gaining followers on social media than building a community or relationships. As a result, so many will purchase followers instead of building a community, organically, through engagement. Don’t have the time? Outsource to the professionals.

Instagram Hack 3 ~ Gain More Traction with #hashtag
I see you “Building Your Community” now you’re ready to step up your Instagram game! Not only should you use hashtags to connect with your target audience but create and use branded hashtags so that your community may stay connected with you ~ For example👉🏽#harlemworldpalm ~ Whenever you see that hashtag, you’ll know & associate it with the company that “Simplify the Lives” of the Small Biz Owner, Entrepreneur & Non-Profit!

Instagram Hack 4 ~ Create Successful Campaign Strategies
There are many types of Instagram Campaign Strategies but the two most Successful social media strategies are 1) to increase followers and 2) to increase clicks to an external URL. Regardless of the strategy that you’re creating, it needs to contain certain components to be successful.

Instagram Hack 5 ~ Extend & monitor your reach to a larger Audience with Ads
Start out small and scale up. Choose between images and videos with a Call-to-Action. You or preferably your Administrative Consultant/VA or Social Media Strategist can monitor the results!

Instagram Hack 6 ~ Get Creative with Promotional Posts
Did you know that the number one rule on social media is to NOT make too many promotional posts? Although that might be true for Facebook and Twitter, Instagram is a completely different animal! On Instagram, you can make lots of promotional posts as long as you get creative with it!

Instagram Hack 7 ~ Save Time & Outsource Your Social Media Tasks
✔️Tired of trying to do it all yourself!
✔️Do you want your Small Biz to grow & generate more Revenue?
✔️Do you want to have more time to do the things you enjoy?

Well, you don’t have to be the CEO “Chief Everything Officer” – Check out this video to learn 2 key takeaways from a successful business owner… https://youtu.be/y6xFuVm5vvI

We got you! Simply Book a “Complimentary” 30-Minute Consultation with yours truly today at http://www.NANGELADOLBERRY.com

7 Ways to Communicate Effectively

As a communication major and entrepreneur, I understand the importance of having effective verbal, written & interpersonal communication skills, especially when you “… ✔️compose emails, ✔️facilitate meetings, ✔️participate in conference calls, ✔️create reports, ✔️devise presentations ✔️interact with your colleagues and clients!” According to MindTools, “The 7 C’s [of Communication] provides a checklist for making sure that your meetings, emails, conference calls, reports and presentations are well constructed and clear – so your audience gets your message.” Read on as we highlight the 7 Ways to “Effectively” Communicate to Clients!

#1 “Clear” ~ We should be very clear about our goals, purpose & message in our verbal and written communication. If we’re not sure, then most likely our audience won’t be sure either.

#2 “Concise” ~ Have you ever received an email or had a face-to-face discussion with someone that kept rambling on? They could have relayed their message in 1-2 sentences but instead, they bored you with paragraphs of unnecessary filers and unrelated topics? In order to be concise in our communication, we should stick to the point and keep it brief.

#3 “Concrete” ~ When we communicate with clients, we want our message to be concrete so that they will have a clear picture of what we’re telling them. It’s great to provide details without overwhelming them. Our goal should be to provide vivid facts, have laser-like focus & make sure our message is solid.

#4 “Correct” ~ When we communicate, especially in written form, it’s important to proofread, proofread & proofread again for grammatical errors, ascertain that it fits our audience and our overall content/message is error free. This is especially true when communicating with prospective, new and/or existing clients.

#5 “Coherent” ~ Communication is like “connecting the dots” as it should be coherent, logical, consistent and relevant to the main topic.

#6 “Complete” ~ As an experienced Administrative Professional working in “Corporate America” before launching my own Administrative Consulting/VA biz, I’ve discovered that we must pay close attention to all written communication, especially when corresponding with clients. A “Complete” message includes all pertinent and relevant information with a clear “Call-To-Action.

#7 “Courteous” ~ My Mom used to say, “You can catch more flies with honey than vinegar.” As a child, I never really got that but as I became older & started interacting with others, I realized it all comes down to being courteous, which will serve you well. People want & seek transparency. Always be friendly, open, and honest in your written & oral communication without hidden insults or exhibiting passive-aggressive behavior. Be open-minded and empathetic to the needs of others. We communicate every day. We build credibility with our clients with consistency and great communication.

How many hours do you spend every day with repetitive and time-consuming administrative, social media & marketing tasks? No more! 🌍📲Stop! Take a moment to book a “Free” 30-Minute Consultation with Harlem World Palm http://www.NANGELADOLBERRY.com. Delegate those tasks to us so that you have more time to grow your business, generate revenue for your company and spend more time with family and friends!By practicing the 7 C’s, you’ll stay clear, concise, concrete, correct, coherent, complete, and courteous. 

In other words, allow us to help you, “Simplify Your Life!”

Labor Day and the Small Biz Owner

Labor Day is an American Holiday which is observed on the first Monday in September.  It was established to honor and recognize the contributions of all American workers in the United States by giving them a day off to relax and spend time with their family and friends.  According to the United States Department of Labor, “The first Labor Day holiday was celebrated on Tuesday, September 5, 1882, in New York City.” In 1887, Oregon instituted a state-level Labor Day holiday, and other states followed suit before Labor Day finally became a federal holiday in 1894.

For most people, Labor Day is a time for great fun, food & fellowship.  It’s a time to chill and enjoy the company of family and friends. But for you, it is just another work day because you’re overwhelmed with repetitive administrative tasks.  However, if you’ve discovered how to “Do the things you Love and Outsource the Rest,” then as a Small Business Owner/Entrepreneur, here are three reasons why YOU should definitely be celebrating Labor Day:

1. You have a great boss
2. Your work is a labor of love
3. You know the investment of contracting an Administrative Consultant/VA (NO payroll taxes, NO worker’s compensation, NO insurance costs and we even work on most Holidays including Labor Day,  so you don’t have to!

Want to learn more about your ROI (Return on Investment) in partnering with an Administrative Consultant/VA to be your right-hand person to help you grow your business? Visit http://www.NANGELADOLBERRY.com to learn how we may “Simplify Your Life!” Enjoy!

Feeding the Beast: Social Media Marketing

The term “Feeding the Beast” is described as a big scary animal that requires constant feeding.  There is no reasoning with it.  You can’t change it.  You just feed it! It can also be characterized as a powerful force that you cannot control!  It reminds me of the first time I attended an off Broadway performance in New York City titled, “Little Shop of Horror.”  The play was a horror comedy rock musical and the performance was absolutely fabulous! It centered around an orphaned flower shop employee by the name of Seymour who later discovered that in order for the plant to grow, it must be fed on human blood and flesh (It sounds gross but it was more comical than anything).  The plant started out really small and eventually grew bigger and gained world-wide attention.  This became very profitable for the shop owner as people began to patronize the establishment just to get a closer look at this plant. As the plant grew bigger in size, the more it required.  There was no reasoning with it, you couldn’t change it and Seymour had to keep feeding it, while the plant would constantly yell in a deep baritone voice, “Feed me Seymour!”

Although social media wasn’t designed to drain you dry but it was designed as a form of connecting with others globally and receiving and disseminating information fairly quickly.  As an Entrepreneur, you must be present on social media and the design of your banners will reveal a lot about you & your business. You’re working extremely hard to attract your ideal clients because you’re aware that we are very “visual” beings.  However, oftentimes your possible ideal clients completely scrolled pass your Facebook ad, page, group or post because it just wasn’t appealing to the eyes.  You may have had great content about the services or products you provide but your ideal client will never know because they scrolled right pass it or you’re not present enough for others to become familiar with your brand.

Also, the attention span of the modern online consumer is very short as we want that “instant gratification.” Therefore, we must produce attention-grabbing banners to accompany your content and value. Our online message must also “Say it Quick & Say it Well!” The goal is to have consumers immediately become drawn to our page, group or profile so that we may establish and build long-lasting business relationships because just like the beastly plant in the play, social media can be a beast that you cannot reason with or change… you just have to keep feeding it with great graphics, value and content.

Harlem World Palm can assist you with your social media banners and eye-catching graphics.  Perhaps you need us to create and maintain social media accounts for your business? Visit our website (www.NANGELADOLBERRY.com), complete and submit the “Client Needs Assessment” form so that we have a clear understanding of your administrative needs and we promise to follow up with you.  We will contact you to discuss how we can get  started on building an effective online social media presence to let the world know that you are “Present” and “Open for Business!” We are equipped to “Feed the Beast.”

Patrick Bet-David is a successful CEO, Entrepreneur, Business Mentor and Author.  Check out his video titled, “How to Stand Out on Social Media as an Entrepreneur” where he breaks down the purpose of the most common social media platforms (https://youtu.be/_PlfdGxOLVE).

Let’s Netflix and Build

It has been estimated that there are approximately 500,000 movies currently in existence. There are so many great inspirational movies to motivate you in building a successful business. You may find most of them on Netflix or perhaps you’re like me and still purchase DVD’s and have a DVD player. For the most part, movies are very entertaining, however, as an Entrepreneur or Small Business Owner, who has time for that, right? Well, I’ve discovered some valuable lessons and become increasingly more motivated in building my business from watching certain movies.

If I had to pick one movie out of the 500,000 that really resonate with me, hands down it would be “Sparkle.” The movie begins in Harlem, New York in 1958, and follows the girl group, Sister and the Sisters, which is made up of three sisters: Sister (Lonette McKee), Sparkle (Irene Cara), and Delores (Dwan Smith). Then there’s a “treat” for the ladies… Stix (Philip Michael Thomas), Sparkle’s love interest. Some may view this as a love story but I believe it is more of a rags to riches story. This movie also reminds us that we all have choices in life no matter what conditions we were raised in and we should not give up on our dreams. As an entrepreneur, at times, we may have to get off our path temporarily to focus on immediate needs like providing for our family but we can still work on our goals at the same time. Your mindset will determine your choices in deciding on your path to success 1) Fast & Risky or 2) Slow & Steady (Strategic) ~ Keep in mind that whatever path we’ve decided to take, we have the strength to overcome adversity. My mother used to say, “Whatever don’t kill you, will make you strong.” We are resilient and have the power to be successful with perseverance and hard work! Check out my website for some of my personal challenges… http://nangeladolberry.com

So the next time someone make a suggestion to “Netflix and Chill,” tell them “Let’s Netflix and Build!” with the “Top 10 Movies for Entrepreneurs” by Patrick Bet-David! http://youtu.be/LdnGeRyoKXU

Simplify Your Life

During these challenging economic times, the emphasis on being conservative and saving money is at an all-time high.  However, as a small business owner, you’ve worked very hard to grow your business and you should not be concerned about missed opportunities to further grow your business due to administrative tasks. You deserve to have administrative support to represent your company with the professional image and services of a Fortune 500 company in an effort to take your business to the next level.

What is stopping you from taking your business to the next level? What repetitive tasks are you spending your time on that could be delegated to someone else? Perhaps you’re working on a special project and you need additional administrative support to meet a deadline? Are you being inundated with paperwork or constantly “Feeding the Beast” a.k.a. Social Media?  Have you ever tracked just how much time you spend on administrative tasks?  You’ll be surprised to know that most Small Business Owners actually spend at least 60% or more of their time on administrative tasks, which is incredible!  Unfortunately, continuing to operate in this manner will eventually create a problem for you and the growth of your business.  

Therefore, many Small Business Owners are opting to outsource administrative tasks as a convenient and cost-effective approach to allow them to concentrate on their bottom line.  There are so many benefits to outsourcing! Outsourcing allows you more time to focus on your business, increase productivity/revenue and reduce overhead costs.  Additionally, there are No costly classified ads in the newspaper, No required training, No time-consuming interviews, No employee-related insurance costs, and absolutely No agency fees when you partner with an “experienced and competent” Administrative Consultant! 

For more information, please visit us at >>> http://nangeladolberry.com/
Complete the “Client Assessment Form” so that we have a better idea of what your needs are in an effort for us to “Simplify Your Life.” After all, the success of your “Business” depends on it! 

Note: Pay close attention to the 3rd most important position out of 4 in this short clip titled, “Finding the right tasks to outsource | Small business | lynda.com” https://youtu.be/kUVOPgJfU3I