Prospective Client: Q&A

20 SECRET WEAPONS FOR SMALL BIZ OWNERS

Prospective Client: “What makes you different from hiring someone overseas for a fraction of the cost?”

Response from Harlem World Palm: “Basically, you get what you pay for. It’s actually a personal decision whether or not you value “Quality over Quantity” vs. “Quantity over Quality!”

Since the explosion of Virtual Administrative services, there has been a significant increase in Virtual Assistants located overseas who provide a good service. However, Americans are used to a high standard of service and have great expectations. As an Administrative Consultant|Virtual Assistant, there are many backgrounds, skill sets & experience that qualify us with the ability to be successful in the online world. An integral part in a virtual relationship is the ability to effectively communicate with others, which oftentimes is a huge barrier when outsourcing administrative tasks overseas.

As a Communication major with a Paralegal Degree and an experienced Executive Assistant (https://hbr.org/2011/05/the-case-for-executive-assistants) with over 20+ years supporting senior~level executives, with the ability to stay abreast of new and upcoming technology, Harlem World Palm is qualified to be your “Secret Weapon!”

Still not sure just what are some of the tasks you can delegate in an effort to free up your time to grow your business? Stay connected as we will provide you with an upcoming Blog series titled, “20 Secret Weapons for Small Biz Owners.” In the meantime, 👉🏽 Like 👉🏽Subscribe 👉🏽Share this video & “Follow” @HarlemWorldPalm on all social media networks 📲💻

7 Instagram Hacks to Grow Your Business

According to “Social Media Today,” Instagram was acquired by Facebook for $1 billion in 2012. Today, its estimated worth is $50 billion. Instagram is an image-sharing social media platform with 30 million users. It now hosts over 600 million individual accounts, with 300 million people logging on every day! Therefore, your presence on Instagram is vital to the growth and success of your business as a Small Business Owner, Entrepreneur or Non-Profit Organization. You don’t know where to start? You don’t have the time to create quality attention grabbing & professionally branded graphics? You don’t know the best time to post for engagement? You’re not sure what to post? No worries, leave it to the professionals and watch your audience grow!

We all know how much visuals play an increasingly important role in marketing and how branded graphics appeal to customers which result in an increase in followers & engagement. However, did you know that a solid Instagram account can transform your social media following and generate revenue for your business by taking 7 Simple Steps?

Instagram Hack #1 ~ Create an Instagram Profile
The main reason why so many Small Biz Owners become frustrated with Instagram and give up is because they don’t know how to set up their profile to attract engagement or they don’t have time.

Instagram Hack #2: Build Your Community ~
Many entrepreneurs focus more on gaining followers on social media than building a community or relationships. As a result, so many will purchase followers instead of building a community, organically, through engagement. Don’t have the time? Outsource to the professionals.

Instagram Hack 3 ~ Gain More Traction with #hashtag
I see you “Building Your Community” now you’re ready to step up your Instagram game! Not only should you use hashtags to connect with your target audience but create and use branded hashtags so that your community may stay connected with you ~ For example👉🏽#harlemworldpalm ~ Whenever you see that hashtag, you’ll know & associate it with the company that “Simplify the Lives” of the Small Biz Owner, Entrepreneur & Non-Profit!

Instagram Hack 4 ~ Create Successful Campaign Strategies
There are many types of Instagram Campaign Strategies but the two most Successful social media strategies are 1) to increase followers and 2) to increase clicks to an external URL. Regardless of the strategy that you’re creating, it needs to contain certain components to be successful.

Instagram Hack 5 ~ Extend & monitor your reach to a larger Audience with Ads
Start out small and scale up. Choose between images and videos with a Call-to-Action. You or preferably your Administrative Consultant/VA or Social Media Strategist can monitor the results!

Instagram Hack 6 ~ Get Creative with Promotional Posts
Did you know that the number one rule on social media is to NOT make too many promotional posts? Although that might be true for Facebook and Twitter, Instagram is a completely different animal! On Instagram, you can make lots of promotional posts as long as you get creative with it!

Instagram Hack 7 ~ Save Time & Outsource Your Social Media Tasks
✔️Tired of trying to do it all yourself!
✔️Do you want your Small Biz to grow & generate more Revenue?
✔️Do you want to have more time to do the things you enjoy?

Well, you don’t have to be the CEO “Chief Everything Officer” – Check out this video to learn 2 key takeaways from a successful business owner… https://youtu.be/y6xFuVm5vvI

We got you! Simply Book a “Complimentary” 30-Minute Consultation with yours truly today at http://www.NANGELADOLBERRY.com

A Diamond: The Result of Great Adversity & Many Challenges

According to the U.S. Small Business Administration, “The small business sector is growing rapidly. While corporate America has been “downsizing”, the rate of small business “start-ups” has grown, and the rate for small business failures has declined.” I believe one of the contributing factor to the growth of Small Businesses is their ability to outsource time-consuming and repetitive administrative tasks. Hi, I’m Angela, the President/CEO and Founder of Harlem World Palm Administrative Consulting/VA. I partner with Small Business Owners, Entrepreneurs, Online Business Managers and Non-Profit Organizations to help their business Grow! We specialize in 1:1 Administrative and Virtual Support.

What is the Origin of Harlem World Palm Administrative Consulting/VA?
Harlem is a large neighborhood in the northern section of New York City, borough of Manhattan, which has gone through great adversity and many challenges since the Harlem Renaissance of the 1920’s, yet the residents are resilient! Today, the “New” Harlem Renaissance can be characterized mainly by economic growth and development, as real estate prices have been skyrocketing, and new shops are popping up all over Harlem.

In 2004, I left Harlem and Wall Street for the bright sunny skies of Orlando, FL where I subsequently experienced great adversity and many challenges. Upon my arrival to “The City Beautiful,” I accepted an administrative support position for a major communications company and was later greeted with Hurricane Charlie, which was the first of three hurricanes that year, which was the most horrifying event I’ve ever experienced in my life!

Four years later, in 2008, while employed by a major financial institution supporting the Chief Operating Officer (COO), the “Great Recession” hit our country and the banking industry was hit the hardest! Yes, I once again was faced with great adversity and many challenges as I was laid off due to a merger and acquisition.

Fortunately, I was afforded a great opportunity to work for a Non-Profit Organization in West Palm Beach, which is one of the three main cities in South Florida. Like the residents of my hometown of Harlem, I’ve remained resilient as I’ve come through great adversity and many challenges.

During the “Great Recession” of the early 2000’s, I noticed a paradigm shift in the re-structuring of businesses. There was a tremendous increase in start-ups. I realized there was a need for Small Business Owners to outsource those administrative tasks to successfully scale their business by “Reducing Overhead Costs” and “Increasing Efficiency.” Consequently, I began to dedicate my skills, knowledge and extensive experience to assist Small Business Owners who struggled to maintain their business while juggling various time-consuming and repetitive administrative tasks. Subsequently, I’ve created great partnerships in the South and Central Florida areas and the Northeast, which was the beginning of Harlem World Palm. I guess it’s safe to say that Harlem World Palm Administrative Consulting/VA was born out of great adversity and many challenges resulting in a “Diamond” because diamonds are created under pressure!

What Makes Harlem World Palm Administrative Consulting/VA Different?
As an “Administrative Professional,” I’m qualified to “Simplify Your Life” due to my extensive experience, skills and education.

I have 20+ years of experience supporting Senior-Level Executives from Wall Street, Corporate Headquarters of major Financial Institutions in the Central Florida area and Non-Profit Organizations in South Florida.

My proficiency in Microsoft Office and various software applications, social media management, marketing, graphics, presentations, etc. is beyond reproach. Additionally, I pay close attention to detail.

My professionalism, discretion and my desire to provide a quality service promptly and efficiently, all makes me the #1 “Go-To” Administrative Consultant/VA in Florida.

My education and training in Executive Assistant Support, Paralegal Studies and Organizational Communication & Leadership (See website for further details).

What Services Are Offered by Harlem World Palm Administrative Consulting/VA?
Harlem World Palm Administrative Consulting/VA provide freelance Administrative Support to free up your time to Grow Your Business by releasing you from being inundated with time-consuming and repetitive administrative tasks:

• Administrative Support
• Social Media & E-Mail Marketing
• Web Content Management
• Marketing | Graphic Design (Banners, etc.)
• Database | Records Management
• Organizational Support
• Research
• Special Projects

For more information, schedule a complimentary 30-minute Discovery Call or 1:1 Consultation. Complete the “Client Needs Assessment” form on our website and let’s begin to “Simplify Your Life!” – http://www.NANGELADOLBERRY.com

8 Signs a Small Biz Owner Need An Assistant

Hey, I’m a Communication major đź“šnot a Mathematician but I do know that when it comes to the partnership between a Small Biz Owner & an Experienced Administrative Consultant/VA, 1+1=3. How you asked? Well, because we are so much better at scheduling, organizing, marketing, creating, managing social media and prioritizing your life which would allow you to do what you love, Grow your Biz!

As a Small Biz owner, you’re probably doing it all. You’re the CEO (Chief Everything Officer) of your company but the day will come when you’re going to need some help. After all, no one’s ever been able to squeeze more than 24 hours out of a day, and your hours are literally too valuable to waste on anything that’s NOT directly generating revenue for your company. Outsourcing Administrative tasks is the key to maximizing your business and here are 8 tell-tale signs that you need help:

1. If you’ve realized that we are so much better at scheduling, organizing, marketing, creating, managing social media and prioritizing your life, then you might need an Administrative Consultant/VA!

2. If you’re a Small Biz Owner having trouble keeping track of meetings, deadlines and appointments although you’re setting alarms and using task-maker programs, “You might need an Administrative Consultant/VA!”

3. If you’re turning down clients—but still spending hours on administrative tasks, then yeah, you need an Administrative Consultant/VA ASAP!

4. Are you avoiding necessary tasks like sending out invoices, following up with clients or filing and organizing paperwork just because you hate dealing with it? Um, that’s a major problem and you definitely need an Administrative Consultant/VA because those are tasks that can have a negative impact on your business.

5. If you know that performing administrative tasks is not one of your many strengths, outsource it as soon as you can afford to even if it’s just a few hours a month. You definitely need…. yeah you know!

6. If you’re too busy to be creative & market your biz online, you need an Administrative Consultant/VA to manage it for you. Social media can make a huge difference for small businesses at a low marketing cost and is crucial to your marketing efforts.

7. If you just “Don’t get the whole social-media thing,” you need an Administrative Consultant/VA. No matter what service or product you’re providing, you need to have an online presence. Your website, your blog, your Facebook, your LinkedIn, your Twitter—these are things that serve as marketing, that drive people to your business.

8. If you’ve identified with any of the “8 Signs,” then you need an Administrative Consultant/VA! You CAN afford it. If you need to start slow with just a few hours a month and build from there, it is still better than nothing.

Harlem World Palm have many monthly packages available to satisfy any budget. Perhaps you have a one-time task you need help with? We can assist you with that as well!

Visit us at http://www.NANGELADOLBERRY.com and follow us on social media. Check out this short video and subscribe to our YouTube Channel – https://youtu.be/qTCL09w-g9E

3 Key Systems for Small Biz Owners

Let’s get organized!” – Have you ever spent hours frantically looking for something to discover it was right in front of your face the entire time? This can be extremely frustrating, especially during a very chaotic situation, like the threat of a natural disaster. There’s no better feeling than being able to put your hand on something right when you need it, like important documents (insurance information, licenses, etc.).

There are many filing systems, which can be very “unorganized” at times causing you to feel stress, anxiety and feeling completely overwhelmed. It is vital to the success of any business to have the following 3 main filing systems in tact:

✔️Physical (paperwork, folders)
✔️Virtual (emails, social media)
✔️Mental (a bunch of great ideas stuck in our head to grow your business that need implementing with the support of an experienced Administrative Consultant/Virtual Assistant)

We can all use a little help especially after the week we’ve had with Hurricane Matthew! If you’re a Small Business Owner, Entrepreneur or Executive Director of a Non-Profit Organization, we have great news for you! Harlem World Palm is here to help you “Exhale” so that you can spend more time meeting new clients, scaling your business and doing the things you really enjoy! Don’t wait until the next chaotic moment to attempt to retrieve important documents. Organize your life. Do it today!

For more information, visit us at http://www.NANGELADOLBERRY.com

Labor Day and the Small Biz Owner

Labor Day is an American Holiday which is observed on the first Monday in September.  It was established to honor and recognize the contributions of all American workers in the United States by giving them a day off to relax and spend time with their family and friends.  According to the United States Department of Labor, “The first Labor Day holiday was celebrated on Tuesday, September 5, 1882, in New York City.” In 1887, Oregon instituted a state-level Labor Day holiday, and other states followed suit before Labor Day finally became a federal holiday in 1894.

For most people, Labor Day is a time for great fun, food & fellowship.  It’s a time to chill and enjoy the company of family and friends. But for you, it is just another work day because you’re overwhelmed with repetitive administrative tasks.  However, if you’ve discovered how to “Do the things you Love and Outsource the Rest,” then as a Small Business Owner/Entrepreneur, here are three reasons why YOU should definitely be celebrating Labor Day:

1. You have a great boss
2. Your work is a labor of love
3. You know the investment of contracting an Administrative Consultant/VA (NO payroll taxes, NO worker’s compensation, NO insurance costs and we even work on most Holidays including Labor Day,  so you don’t have to!

Want to learn more about your ROI (Return on Investment) in partnering with an Administrative Consultant/VA to be your right-hand person to help you grow your business? Visit http://www.NANGELADOLBERRY.com to learn how we may “Simplify Your Life!” Enjoy!

Feeding the Beast: Social Media Marketing

The term “Feeding the Beast” is described as a big scary animal that requires constant feeding.  There is no reasoning with it.  You can’t change it.  You just feed it! It can also be characterized as a powerful force that you cannot control!  It reminds me of the first time I attended an off Broadway performance in New York City titled, “Little Shop of Horror.”  The play was a horror comedy rock musical and the performance was absolutely fabulous! It centered around an orphaned flower shop employee by the name of Seymour who later discovered that in order for the plant to grow, it must be fed on human blood and flesh (It sounds gross but it was more comical than anything).  The plant started out really small and eventually grew bigger and gained world-wide attention.  This became very profitable for the shop owner as people began to patronize the establishment just to get a closer look at this plant. As the plant grew bigger in size, the more it required.  There was no reasoning with it, you couldn’t change it and Seymour had to keep feeding it, while the plant would constantly yell in a deep baritone voice, “Feed me Seymour!”

Although social media wasn’t designed to drain you dry but it was designed as a form of connecting with others globally and receiving and disseminating information fairly quickly.  As an Entrepreneur, you must be present on social media and the design of your banners will reveal a lot about you & your business. You’re working extremely hard to attract your ideal clients because you’re aware that we are very “visual” beings.  However, oftentimes your possible ideal clients completely scrolled pass your Facebook ad, page, group or post because it just wasn’t appealing to the eyes.  You may have had great content about the services or products you provide but your ideal client will never know because they scrolled right pass it or you’re not present enough for others to become familiar with your brand.

Also, the attention span of the modern online consumer is very short as we want that “instant gratification.” Therefore, we must produce attention-grabbing banners to accompany your content and value. Our online message must also “Say it Quick & Say it Well!” The goal is to have consumers immediately become drawn to our page, group or profile so that we may establish and build long-lasting business relationships because just like the beastly plant in the play, social media can be a beast that you cannot reason with or change… you just have to keep feeding it with great graphics, value and content.

Harlem World Palm can assist you with your social media banners and eye-catching graphics.  Perhaps you need us to create and maintain social media accounts for your business? Visit our website (www.NANGELADOLBERRY.com), complete and submit the “Client Needs Assessment” form so that we have a clear understanding of your administrative needs and we promise to follow up with you.  We will contact you to discuss how we can get  started on building an effective online social media presence to let the world know that you are “Present” and “Open for Business!” We are equipped to “Feed the Beast.”

Patrick Bet-David is a successful CEO, Entrepreneur, Business Mentor and Author.  Check out his video titled, “How to Stand Out on Social Media as an Entrepreneur” where he breaks down the purpose of the most common social media platforms (https://youtu.be/_PlfdGxOLVE).

It’s a Bird…It’s a Plane…It’s Super Admin!

“Insanity: doing the same thing over and over again and expecting different results” – Albert Einstein

Bravo! You’ve finally made the leap from being an employee to an employer. You’ve decided to start your own business, which is Fantastic! As a Small Business owner, you will wear many hats while trying to grow your business. In the meantime, your family and friends are on the brink of filing a missing-person report and requesting an all-points bulletin to locate you because they never see you anymore. You’re busy meeting with existing clients and networking to gain more clients to grow your business. The problem is, while you’re trying to grow your business and focus on your bottom line, you’re answering the phones, scheduling appointments, responding to email and voice-mail messages, mailing out massive marketing material to prospective clients, making announcements to your 500+ LinkedIn connections, updating your website, attempting to stay visible in the world of Social Media with regular posts and tweets, organizing files and various paperwork and other repetitive daily, weekly and monthly tasks. Whew, bananas right? It’s exhausting just thinking about all of those administrative tasks you perform regularly while attempting to take your business to the next level. This is a job for “Super Admin,” who can assist you in “expanding” your business in a single bound!

As a Small Business owner, your goal is to “Increase Efficiency & Control Cost.” Are you really accomplishing that goal trying to do everything on your own or are you just driving yourself crazy? Unfortunately, you cannot continue to operate in this manner because it will eventually create a problem for you, your family and the future success of your business. DO NOT miss another opportunity to spend some quality time with your family and further grow your business because you’re overwhelmed with administrative tasks. Leave it to the “Professionals.” So you say that “It’s not in the budget to hire a full-time or part-time employee?” Well, the solution is to outsource those tasks and only pay for the time you need.

When you outsource administrative tasks to the right administrative professional, you reduce overhead costs as most tasks can be completed offsite. Outsourcing will allow you more time to focus on your business, increase productivity/revenue and “Simplify Your Life.” Additionally, there are NO costly classified ads in the newspaper, NO required training, NO time-consuming interviews, NO employee-related insurance costs, and absolutely NO agency fees when you partner with an “experienced and competent” Administrative Consultant!

Veronica L. Sagastume of BizFitCoach.com who has over 20 years of experience as a financial executive in Corporate America, as well as running her own corporate consulting practice stated, “All entrepreneurs should organize their business tasks into four columns.” This exercise will help you become more productive and identify areas in which you will need the help of an expert like a poised, professional and technological savvy Administrative Consultant, also known as a Virtual Assistant (VA) or a “Super Admin!” Here are the following four columns:

1) Things you don’t know how to do
2) Tasks you simply don’t have time to do
3) Things (pesky tasks) you DON’T want to do
4) Tasks we HAVE to do

There are some tasks you’ll probably need to handle directly to grow your business (Column 4). Therefore, it makes perfect sense to focus on that particular area and outsource the rest according to Veronica. Harlem World Palm Administrative Consulting (http://nangeladolberry.com/) is here to handle tasks 1 through 3! After all, your sanity and the success of your “Business” depends on it!

According to Patrick Bet-David who is a successful CEO, Entrepreneur, Business Mentor and Author, “The sooner you realize that as an entrepreneur, you need help, the sooner you will start to see your business scale.” Check out this quick video titled, How to Hire an Assistant… – https://youtu.be/LASnNKszNtY