Do Your Customers Know, Like & Trust You?

There are four P’s of marketing (Product, Price, Place, and Promotion) that is designed to increase sales.  However, without adding value to your prospective customers, it is pointless. As Janet Jackson used to sing, “What have you done for me lately!” People are looking to see what you can bring to the table versus your competitor and price alone will not be enough to create a sale.  Since most people buy on emotions, it’s important to build a relationship by getting to know your customers instead of trying to sell your products and/or services to them.   Of course, this will take patience, resources and time, which you may not have an abundance of since you’re busy growing your business.

Studies have shown that most people do business with people that they connect with. One of the most powerful marketing tool for any business owner is “Blogging.”  However, many people may have difficulties trying to figure out where to start, what to write about and/or find the time to conduct research to complete the project.

You may write about your market/industry, although writing about a topic you’re passionate about makes blogging a lot easier.  Blogging allows others to get a sneak peek into your world and will ultimately connect you with your customers to establish the “Know, Like and Trust” factor… so keep Blogging!

An Executive Virtual Assistant is like having an extra pair of hands without hiring an actual employee.  As a small business owner, an extra pair of hands would be a welcoming asset.  The benefits of contracting an Executive Virtual Assistant is enormous.  You only pay for the time you need to get the project done without the responsibilities and overhead costs associated with hiring a permanent full-time and/or part-time employee.  There are so many marketing tasks/projects you can outsource to a virtual assistant (see previous blogs published by Harlem World Palm Consulting | VA) to add value to your prospective and existing customers.

Learn more on how an extra pair of hands from Harlem World Palm Administrative Consulting | VA may assist you with this and other tasks that will free your time to grow your business.



Secret Weapon for Small Biz Owners ~ #4


Convert Your Client Testimonials into Income…

Did you know that 65% of new business comes from referrals? Recent Nielsen studies have shown that individuals are four times more likely to purchase a product or service when a friend refers them.  Additionally, nearly half of all clients are significantly impacted by friends’ posts on social media.

Do you have vital information stored on an electronic device but don’t have the knowledge or the time to transfer the data to use with new technology or in print form? Have clients left wonderful audio/video compliments praising the work you’ve completed and you want to share the data on your website or social media networks?

Convert your Audio and Video to text…

We work in practically all types of digital formats, including MP3 and Quicktime/MP4 files. It’s easy… simply upload your audio/video file to us or send the information to us on CD or DVD. Believe it or not, we have been able to retrieve data from standard-size cassette tapes for our clients as well. Transcription services included, but not limited to the following:

👉🏽Individual and group interviews
👉🏽Book research
👉🏽Attorney notes
👉🏽Video captions
👉🏽Telephone conversations
👉🏽Focus groups
👉🏽Recorded testimonials
👉🏽Oral histories
👉🏽Technical/sophisticated subject matter
👉🏽Transcription with medical content
👉🏽Training videos
👉🏽Student-recorded therapy sessions and so much more

Speech-to-text technology is really smart, but it can’t produce perfect audio transcripts. It’s important to convert audio and video into text for various reasons and it’s another very important task that may not be the best use of your time as a Business Owner. Did you know you possess a “Secret Weapon?” All you need to do is “Activate” it and watch your business grow! All work is completely CONFIDENTIAL.

“Simplify Your Life!”

Secret Weapon for Small Biz Owners ~ #3


Did you know that according to recent statistics regarding social media from Small Biz Trends…

  •  44 percent of local businesses said they depend on social media to generate brand awareness, and 41 percent depend on it to drive revenue.
  • Almost 90 percent of marketers say their social marketing efforts have increased exposure for their business, and 75 percent say they’ve increased traffic.
  • More than 50 percent of marketers who have been implementing social media marketing tactics for two years have reported improved sales.
  • More than 1 in 3 Internet users say they go to social networks when looking for more information about a brand or product.

Having a presence on social media is crucial to build brand awareness and to scale your business but this task may not be the best use of your time as a Business Owner. Did you know you possess a “Secret Weapon?” All you need to do is “Activate” it and watch your business grow! Book a “Free” 30-Minute Consult today at and Follow @HarlemWorldPalm on all social media networks!

Secret Weapon for Small Biz Owners ~ #2

When you return from a networking event or trade show, before you do anything else, its important to update your contact information by ranking order (warm leads, prospects, referrals, etc.). However, if you’re like most people, you have stacks of cards wrapped in rubber bands.

Without a good filing system, the information on those cards is useless. You need someone to retrieve those stacks of cards and develop an effective system of prioritizing, organizing, and making it easier for you to follow up with those contacts. There are a couple of ways to achieve an organized and efficient system for all the business cards you’ve collected recently:

  • The traditional way of keeping them in a card file or
  • The contemporary method of keeping contact information electronically

Although this is a very important task, it may not be the best use of your time. As a Business Owner, did you know you possess a “Secret Weapon?” All you need to do is “Activate” it and watch your business grow!

Secret Weapon for Small Biz Owners ~ #1

Are you tired of trying to do everything on your own? Would you like to scale your business but too busy being the “CEO” (Chief Everything Officer)? Did you know you have at least 20 Secret Weapons at your fingertips which you may activate at any time? Would you like to have the time to grow your business and do some things that you enjoy? Do you know one of the biggest secret of highly productive people is they don’t try to do everything themselves?

Follow Harlem World Palm as we will review some of the tasks you can let go of which are not a direct link to generating revenue although they are daily operating procedures that are extremely vital to the growth of your business. You will learn how to “Simplify Your Life” with just 20 Secret Weapons at your fingertips.

Please 👉🏽Follow👉🏽Like👉🏽Share… to discover 20 Ways Harlem World Palm can help you and others take your business to the next level. 📈 –

Prospective Client: Q&A


Prospective Client: “What makes you different from hiring someone overseas for a fraction of the cost?”

Response from Harlem World Palm: “Basically, you get what you pay for. It’s actually a personal decision whether or not you value “Quality over Quantity” vs. “Quantity over Quality!”

Since the explosion of Virtual Administrative services, there has been a significant increase in Virtual Assistants located overseas who provide a good service. However, Americans are used to a high standard of service and have great expectations. As an Administrative Consultant|Virtual Assistant, there are many backgrounds, skill sets & experience that qualify us with the ability to be successful in the online world. An integral part in a virtual relationship is the ability to effectively communicate with others, which oftentimes is a huge barrier when outsourcing administrative tasks overseas.

As a Communication major with a Paralegal Degree and an experienced Executive Assistant ( with over 20+ years supporting senior~level executives, with the ability to stay abreast of new and upcoming technology, Harlem World Palm is qualified to be your “Secret Weapon!”

Still not sure just what are some of the tasks you can delegate in an effort to free up your time to grow your business? Stay connected as we will provide you with an upcoming Blog series titled, “20 Secret Weapons for Small Biz Owners.” In the meantime, 👉🏽 Like 👉🏽Subscribe 👉🏽Share this video & “Follow” @HarlemWorldPalm on all social media networks 📲💻

7 Instagram Hacks to Grow Your Business

According to “Social Media Today,” Instagram was acquired by Facebook for $1 billion in 2012. Today, its estimated worth is $50 billion. Instagram is an image-sharing social media platform with 30 million users. It now hosts over 600 million individual accounts, with 300 million people logging on every day! Therefore, your presence on Instagram is vital to the growth and success of your business as a Small Business Owner, Entrepreneur or Non-Profit Organization. You don’t know where to start? You don’t have the time to create quality attention grabbing & professionally branded graphics? You don’t know the best time to post for engagement? You’re not sure what to post? No worries, leave it to the professionals and watch your audience grow!

We all know how much visuals play an increasingly important role in marketing and how branded graphics appeal to customers which result in an increase in followers & engagement. However, did you know that a solid Instagram account can transform your social media following and generate revenue for your business by taking 7 Simple Steps?

Instagram Hack #1 ~ Create an Instagram Profile
The main reason why so many Small Biz Owners become frustrated with Instagram and give up is because they don’t know how to set up their profile to attract engagement or they don’t have time.

Instagram Hack #2: Build Your Community ~
Many entrepreneurs focus more on gaining followers on social media than building a community or relationships. As a result, so many will purchase followers instead of building a community, organically, through engagement. Don’t have the time? Outsource to the professionals.

Instagram Hack 3 ~ Gain More Traction with #hashtag
I see you “Building Your Community” now you’re ready to step up your Instagram game! Not only should you use hashtags to connect with your target audience but create and use branded hashtags so that your community may stay connected with you ~ For example👉🏽#harlemworldpalm ~ Whenever you see that hashtag, you’ll know & associate it with the company that “Simplify the Lives” of the Small Biz Owner, Entrepreneur & Non-Profit!

Instagram Hack 4 ~ Create Successful Campaign Strategies
There are many types of Instagram Campaign Strategies but the two most Successful social media strategies are 1) to increase followers and 2) to increase clicks to an external URL. Regardless of the strategy that you’re creating, it needs to contain certain components to be successful.

Instagram Hack 5 ~ Extend & monitor your reach to a larger Audience with Ads
Start out small and scale up. Choose between images and videos with a Call-to-Action. You or preferably your Administrative Consultant/VA or Social Media Strategist can monitor the results!

Instagram Hack 6 ~ Get Creative with Promotional Posts
Did you know that the number one rule on social media is to NOT make too many promotional posts? Although that might be true for Facebook and Twitter, Instagram is a completely different animal! On Instagram, you can make lots of promotional posts as long as you get creative with it!

Instagram Hack 7 ~ Save Time & Outsource Your Social Media Tasks
✔️Tired of trying to do it all yourself!
✔️Do you want your Small Biz to grow & generate more Revenue?
✔️Do you want to have more time to do the things you enjoy?

Well, you don’t have to be the CEO “Chief Everything Officer” – Check out this video to learn 2 key takeaways from a successful business owner…

We got you! Simply Book a “Complimentary” 30-Minute Consultation with yours truly today at

7 Ways to Communicate Effectively

As a communication major and entrepreneur, I understand the importance of having effective verbal, written & interpersonal communication skills, especially when you “… ✔️compose emails, ✔️facilitate meetings, ✔️participate in conference calls, ✔️create reports, ✔️devise presentations ✔️interact with your colleagues and clients!” According to MindTools, “The 7 C’s [of Communication] provides a checklist for making sure that your meetings, emails, conference calls, reports and presentations are well constructed and clear – so your audience gets your message.” Read on as we highlight the 7 Ways to “Effectively” Communicate to Clients!

#1 “Clear” ~ We should be very clear about our goals, purpose & message in our verbal and written communication. If we’re not sure, then most likely our audience won’t be sure either.

#2 “Concise” ~ Have you ever received an email or had a face-to-face discussion with someone that kept rambling on? They could have relayed their message in 1-2 sentences but instead, they bored you with paragraphs of unnecessary filers and unrelated topics? In order to be concise in our communication, we should stick to the point and keep it brief.

#3 “Concrete” ~ When we communicate with clients, we want our message to be concrete so that they will have a clear picture of what we’re telling them. It’s great to provide details without overwhelming them. Our goal should be to provide vivid facts, have laser-like focus & make sure our message is solid.

#4 “Correct” ~ When we communicate, especially in written form, it’s important to proofread, proofread & proofread again for grammatical errors, ascertain that it fits our audience and our overall content/message is error free. This is especially true when communicating with prospective, new and/or existing clients.

#5 “Coherent” ~ Communication is like “connecting the dots” as it should be coherent, logical, consistent and relevant to the main topic.

#6 “Complete” ~ As an experienced Administrative Professional working in “Corporate America” before launching my own Administrative Consulting/VA biz, I’ve discovered that we must pay close attention to all written communication, especially when corresponding with clients. A “Complete” message includes all pertinent and relevant information with a clear “Call-To-Action.

#7 “Courteous” ~ My Mom used to say, “You can catch more flies with honey than vinegar.” As a child, I never really got that but as I became older & started interacting with others, I realized it all comes down to being courteous, which will serve you well. People want & seek transparency. Always be friendly, open, and honest in your written & oral communication without hidden insults or exhibiting passive-aggressive behavior. Be open-minded and empathetic to the needs of others. We communicate every day. We build credibility with our clients with consistency and great communication.

How many hours do you spend every day with repetitive and time-consuming administrative, social media & marketing tasks? No more! 🌍📲Stop! Take a moment to book a “Free” 30-Minute Consultation with Harlem World Palm Delegate those tasks to us so that you have more time to grow your business, generate revenue for your company and spend more time with family and friends!By practicing the 7 C’s, you’ll stay clear, concise, concrete, correct, coherent, complete, and courteous. 

In other words, allow us to help you, “Simplify Your Life!”

8 Signs a Small Biz Owner Need An Assistant

Hey, I’m a Communication major 📚not a Mathematician but I do know that when it comes to the partnership between a Small Biz Owner & an Experienced Administrative Consultant/VA, 1+1=3. How you asked? Well, because we are so much better at scheduling, organizing, marketing, creating, managing social media and prioritizing your life which would allow you to do what you love, Grow your Biz!

As a Small Biz owner, you’re probably doing it all. You’re the CEO (Chief Everything Officer) of your company but the day will come when you’re going to need some help. After all, no one’s ever been able to squeeze more than 24 hours out of a day, and your hours are literally too valuable to waste on anything that’s NOT directly generating revenue for your company. Outsourcing Administrative tasks is the key to maximizing your business and here are 8 tell-tale signs that you need help:

1. If you’ve realized that we are so much better at scheduling, organizing, marketing, creating, managing social media and prioritizing your life, then you might need an Administrative Consultant/VA!

2. If you’re a Small Biz Owner having trouble keeping track of meetings, deadlines and appointments although you’re setting alarms and using task-maker programs, “You might need an Administrative Consultant/VA!”

3. If you’re turning down clients—but still spending hours on administrative tasks, then yeah, you need an Administrative Consultant/VA ASAP!

4. Are you avoiding necessary tasks like sending out invoices, following up with clients or filing and organizing paperwork just because you hate dealing with it? Um, that’s a major problem and you definitely need an Administrative Consultant/VA because those are tasks that can have a negative impact on your business.

5. If you know that performing administrative tasks is not one of your many strengths, outsource it as soon as you can afford to even if it’s just a few hours a month. You definitely need…. yeah you know!

6. If you’re too busy to be creative & market your biz online, you need an Administrative Consultant/VA to manage it for you. Social media can make a huge difference for small businesses at a low marketing cost and is crucial to your marketing efforts.

7. If you just “Don’t get the whole social-media thing,” you need an Administrative Consultant/VA. No matter what service or product you’re providing, you need to have an online presence. Your website, your blog, your Facebook, your LinkedIn, your Twitter—these are things that serve as marketing, that drive people to your business.

8. If you’ve identified with any of the “8 Signs,” then you need an Administrative Consultant/VA! You CAN afford it. If you need to start slow with just a few hours a month and build from there, it is still better than nothing.

Harlem World Palm have many monthly packages available to satisfy any budget. Perhaps you have a one-time task you need help with? We can assist you with that as well!

Visit us at and follow us on social media. Check out this short video and subscribe to our YouTube Channel –

3 Key Systems for Small Biz Owners

Let’s get organized!” – Have you ever spent hours frantically looking for something to discover it was right in front of your face the entire time? This can be extremely frustrating, especially during a very chaotic situation, like the threat of a natural disaster. There’s no better feeling than being able to put your hand on something right when you need it, like important documents (insurance information, licenses, etc.).

There are many filing systems, which can be very “unorganized” at times causing you to feel stress, anxiety and feeling completely overwhelmed. It is vital to the success of any business to have the following 3 main filing systems in tact:

✔️Physical (paperwork, folders)
✔️Virtual (emails, social media)
✔️Mental (a bunch of great ideas stuck in our head to grow your business that need implementing with the support of an experienced Administrative Consultant/Virtual Assistant)

We can all use a little help especially after the week we’ve had with Hurricane Matthew! If you’re a Small Business Owner, Entrepreneur or Executive Director of a Non-Profit Organization, we have great news for you! Harlem World Palm is here to help you “Exhale” so that you can spend more time meeting new clients, scaling your business and doing the things you really enjoy! Don’t wait until the next chaotic moment to attempt to retrieve important documents. Organize your life. Do it today!

For more information, visit us at