Feeding the Beast: Social Media Marketing

The term “Feeding the Beast” is described as a big scary animal that requires constant feeding.  There is no reasoning with it.  You can’t change it.  You just feed it! It can also be characterized as a powerful force that you cannot control!  It reminds me of the first time I attended an off Broadway performance in New York City titled, “Little Shop of Horror.”  The play was a horror comedy rock musical and the performance was absolutely fabulous! It centered around an orphaned flower shop employee by the name of Seymour who later discovered that in order for the plant to grow, it must be fed on human blood and flesh (It sounds gross but it was more comical than anything).  The plant started out really small and eventually grew bigger and gained world-wide attention.  This became very profitable for the shop owner as people began to patronize the establishment just to get a closer look at this plant. As the plant grew bigger in size, the more it required.  There was no reasoning with it, you couldn’t change it and Seymour had to keep feeding it, while the plant would constantly yell in a deep baritone voice, “Feed me Seymour!”

Although social media wasn’t designed to drain you dry but it was designed as a form of connecting with others globally and receiving and disseminating information fairly quickly.  As an Entrepreneur, you must be present on social media and the design of your banners will reveal a lot about you & your business. You’re working extremely hard to attract your ideal clients because you’re aware that we are very “visual” beings.  However, oftentimes your possible ideal clients completely scrolled pass your Facebook ad, page, group or post because it just wasn’t appealing to the eyes.  You may have had great content about the services or products you provide but your ideal client will never know because they scrolled right pass it or you’re not present enough for others to become familiar with your brand.

Also, the attention span of the modern online consumer is very short as we want that “instant gratification.” Therefore, we must produce attention-grabbing banners to accompany your content and value. Our online message must also “Say it Quick & Say it Well!” The goal is to have consumers immediately become drawn to our page, group or profile so that we may establish and build long-lasting business relationships because just like the beastly plant in the play, social media can be a beast that you cannot reason with or change… you just have to keep feeding it with great graphics, value and content.

Harlem World Palm can assist you with your social media banners and eye-catching graphics.  Perhaps you need us to create and maintain social media accounts for your business? Visit our website (www.NANGELADOLBERRY.com), complete and submit the “Client Needs Assessment” form so that we have a clear understanding of your administrative needs and we promise to follow up with you.  We will contact you to discuss how we can get  started on building an effective online social media presence to let the world know that you are “Present” and “Open for Business!” We are equipped to “Feed the Beast.”

Patrick Bet-David is a successful CEO, Entrepreneur, Business Mentor and Author.  Check out his video titled, “How to Stand Out on Social Media as an Entrepreneur” where he breaks down the purpose of the most common social media platforms (https://youtu.be/_PlfdGxOLVE).

It’s a Bird…It’s a Plane…It’s Super Admin!

“Insanity: doing the same thing over and over again and expecting different results” – Albert Einstein

Bravo! You’ve finally made the leap from being an employee to an employer. You’ve decided to start your own business, which is Fantastic! As a Small Business owner, you will wear many hats while trying to grow your business. In the meantime, your family and friends are on the brink of filing a missing-person report and requesting an all-points bulletin to locate you because they never see you anymore. You’re busy meeting with existing clients and networking to gain more clients to grow your business. The problem is, while you’re trying to grow your business and focus on your bottom line, you’re answering the phones, scheduling appointments, responding to email and voice-mail messages, mailing out massive marketing material to prospective clients, making announcements to your 500+ LinkedIn connections, updating your website, attempting to stay visible in the world of Social Media with regular posts and tweets, organizing files and various paperwork and other repetitive daily, weekly and monthly tasks. Whew, bananas right? It’s exhausting just thinking about all of those administrative tasks you perform regularly while attempting to take your business to the next level. This is a job for “Super Admin,” who can assist you in “expanding” your business in a single bound!

As a Small Business owner, your goal is to “Increase Efficiency & Control Cost.” Are you really accomplishing that goal trying to do everything on your own or are you just driving yourself crazy? Unfortunately, you cannot continue to operate in this manner because it will eventually create a problem for you, your family and the future success of your business. DO NOT miss another opportunity to spend some quality time with your family and further grow your business because you’re overwhelmed with administrative tasks. Leave it to the “Professionals.” So you say that “It’s not in the budget to hire a full-time or part-time employee?” Well, the solution is to outsource those tasks and only pay for the time you need.

When you outsource administrative tasks to the right administrative professional, you reduce overhead costs as most tasks can be completed offsite. Outsourcing will allow you more time to focus on your business, increase productivity/revenue and “Simplify Your Life.” Additionally, there are NO costly classified ads in the newspaper, NO required training, NO time-consuming interviews, NO employee-related insurance costs, and absolutely NO agency fees when you partner with an “experienced and competent” Administrative Consultant!

Veronica L. Sagastume of BizFitCoach.com who has over 20 years of experience as a financial executive in Corporate America, as well as running her own corporate consulting practice stated, “All entrepreneurs should organize their business tasks into four columns.” This exercise will help you become more productive and identify areas in which you will need the help of an expert like a poised, professional and technological savvy Administrative Consultant, also known as a Virtual Assistant (VA) or a “Super Admin!” Here are the following four columns:

1) Things you don’t know how to do
2) Tasks you simply don’t have time to do
3) Things (pesky tasks) you DON’T want to do
4) Tasks we HAVE to do

There are some tasks you’ll probably need to handle directly to grow your business (Column 4). Therefore, it makes perfect sense to focus on that particular area and outsource the rest according to Veronica. Harlem World Palm Administrative Consulting (http://nangeladolberry.com/) is here to handle tasks 1 through 3! After all, your sanity and the success of your “Business” depends on it!

According to Patrick Bet-David who is a successful CEO, Entrepreneur, Business Mentor and Author, “The sooner you realize that as an entrepreneur, you need help, the sooner you will start to see your business scale.” Check out this quick video titled, How to Hire an Assistant… – https://youtu.be/LASnNKszNtY

Let’s Netflix and Build

It has been estimated that there are approximately 500,000 movies currently in existence. There are so many great inspirational movies to motivate you in building a successful business. You may find most of them on Netflix or perhaps you’re like me and still purchase DVD’s and have a DVD player. For the most part, movies are very entertaining, however, as an Entrepreneur or Small Business Owner, who has time for that, right? Well, I’ve discovered some valuable lessons and become increasingly more motivated in building my business from watching certain movies.

If I had to pick one movie out of the 500,000 that really resonate with me, hands down it would be “Sparkle.” The movie begins in Harlem, New York in 1958, and follows the girl group, Sister and the Sisters, which is made up of three sisters: Sister (Lonette McKee), Sparkle (Irene Cara), and Delores (Dwan Smith). Then there’s a “treat” for the ladies… Stix (Philip Michael Thomas), Sparkle’s love interest. Some may view this as a love story but I believe it is more of a rags to riches story. This movie also reminds us that we all have choices in life no matter what conditions we were raised in and we should not give up on our dreams. As an entrepreneur, at times, we may have to get off our path temporarily to focus on immediate needs like providing for our family but we can still work on our goals at the same time. Your mindset will determine your choices in deciding on your path to success 1) Fast & Risky or 2) Slow & Steady (Strategic) ~ Keep in mind that whatever path we’ve decided to take, we have the strength to overcome adversity. My mother used to say, “Whatever don’t kill you, will make you strong.” We are resilient and have the power to be successful with perseverance and hard work! Check out my website for some of my personal challenges… http://nangeladolberry.com

So the next time someone make a suggestion to “Netflix and Chill,” tell them “Let’s Netflix and Build!” with the “Top 10 Movies for Entrepreneurs” by Patrick Bet-David! http://youtu.be/LdnGeRyoKXU